Volvo Group Invests in Technology That Increases Drivers' Attention on the Road
December 18 2007 - 4:28AM
Business Wire
Regulatory News: Studies show that lack of attention is the single
largest cause of traffic accidents. As part of the Volvo Group's
(Nasdaq:VOLV) (STO:VOLVA) (STO:VOLVB) comprehensive safety efforts,
Volvo Technology Transfer is now investing in Seeing Machines,
which is a technology developed by an Australian company that
detects and warns vehicle drivers in the event of tiredness.
Experiences from the Volvo Group's accident investigations and
general traffic safety research show that accidents are a
combination of the human factor, vehicle problems and/or the
traffic environment, in which the human factor accounts for 90% of
accidents. This was confirmed by new research conducted at the
Virginia Tech Transport Institute that demonstrates even more
distinctly that inattentiveness, due to tiredness or distraction,
is the single largest and most significant cause of accidents.
Seeing Machines is a company that arose from the research results
from a number of research projects at the Australian National
University (ANU) between 1997 and 2000. The company specializes in
computerized technology that is able to track and follow head and
eye movements and facial expressions. The technology is applicable
for products within areas including vehicle safety, medical
diagnosing, simulation, marketing and games. Within the vehicle
safety area, Seeing Machines' offers include a small camera that
automatically detects signs of driver tiredness and distraction. A
specific calculation program processes the information from images
and measures the position of the head and rotation, eye movements
and eyelid behavior. The degree of tiredness in the driver is
measured by registering how the eyes open and close and should the
driver close his/her eyes, this is registered directly. Distraction
and work load is measured using head and eye movements. "We hope
that this technology will reduce the number of accidents on our
roads and become an important feature in safety efforts at vehicle
manufacturers," says Stig Fagerstahl at Volvo Technology Transfer
and responsible for investing in Seeing Machines. Volvo Technology
Transfer AB is part of the Volvo Group and focuses on developing
and supporting new businesses that are relevant to the Volvo Group.
Part of the work is to invest in companies and projects that are
technologically and commercially attractive. Visit
http://www.thenewsmarket.com/volvogroup to access
broadcast-standard video from Volvo Group. You can preview and
request video, and choose to receive as a MPEG2 file or by Beta SP
tape. Registration and video is free to the media. AB Volvo (publ)
may be required to disclose the information provided herein
pursuant to the Securities Markets Act. The information was
submitted for publication at 10.00 a.m. December 18. The Volvo
Group is one of the world's leading manufacturers of trucks, buses
and construction equipment, drive systems for marine and industrial
applications, aerospace components and services. The Group also
provides complete solutions for financing and service. The Volvo
Group, which employs about 100,000 people, has production
facilities in 19 countries and sells their products in more than
180 markets. Annual sales of the Volvo Group amount to about 27
billion euro. The Volvo Group is a publicly-held company
headquartered in Goteborg, Sweden. Volvo shares are listed on OMX
Nordic Exchange Stockholm. This information was brought to you by
Cision http://newsroom.cision.com Regulatory News: Studies show
that lack of attention is the single largest cause of traffic
accidents. As part of the Volvo Group�s (Nasdaq:VOLV) (STO:VOLVA)
(STO:VOLVB) comprehensive safety efforts, Volvo Technology Transfer
is now investing in Seeing Machines, which is a technology
developed by an Australian company that detects and warns vehicle
drivers in the event of tiredness. Experiences from the Volvo
Group�s accident investigations and general traffic safety research
show that accidents are a combination of the human factor, vehicle
problems and/or the traffic environment, in which the human factor
accounts for 90% of accidents. This was confirmed by new research
conducted at the Virginia Tech Transport Institute that
demonstrates even more distinctly that inattentiveness, due to
tiredness or distraction, is the single largest and most
significant cause of accidents. Seeing Machines is a company that
arose from the research results from a number of research projects
at the Australian National University (ANU) between 1997 and 2000.
The company specializes in computerized technology that is able to
track and follow head and eye movements and facial expressions. The
technology is applicable for products within areas including
vehicle safety, medical diagnosing, simulation, marketing and
games. Within the vehicle safety area, Seeing Machines� offers
include a small camera that automatically detects signs of driver
tiredness and distraction. A specific calculation program processes
the information from images and measures the position of the head
and rotation, eye movements and eyelid behavior. The degree of
tiredness in the driver is measured by registering how the eyes
open and close and should the driver close his/her eyes, this is
registered directly. Distraction and work load is measured using
head and eye movements. �We hope that this technology will reduce
the number of accidents on our roads and become an important
feature in safety efforts at vehicle manufacturers,� says Stig
Fagerst�hl at Volvo Technology Transfer and responsible for
investing in Seeing Machines. Volvo Technology Transfer AB is part
of the Volvo Group and focuses on developing and supporting new
businesses that are relevant to the Volvo Group. Part of the work
is to invest in companies and projects that are technologically and
commercially attractive. Visit
http://www.thenewsmarket.com/volvogroup to access
broadcast-standard video from Volvo Group. You can preview and
request video, and choose to receive as a MPEG2 file or by Beta SP
tape. Registration and video is free to the media. AB Volvo (publ)
may be required to disclose the information provided herein
pursuant to the Securities Markets Act. The information was
submitted for publication at 10.00 a.m. December 18. The Volvo
Group is one of the world�s leading manufacturers of trucks, buses
and construction equipment, drive systems for marine and industrial
applications, aerospace components and services. The Group also
provides complete solutions for financing and service. The Volvo
Group, which employs about 100,000 people, has production
facilities in 19 countries and sells their products in more than
180 markets. Annual sales of the Volvo Group amount to about 27
billion euro. The Volvo Group is a publicly-held company
headquartered in G�teborg, Sweden. Volvo shares are listed on OMX
Nordic Exchange Stockholm. This information was brought to you by
Cision http://newsroom.cision.com
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