CINCINNATI, March 23, 2020 /PRNewswire/ -- From New York
City to San Diego, Milwaukee to West Palm Beach, and dozens of
cities in between, local television stations owned by The E.W.
Scripps Company (NASDAQ: SSP) have launched a public service
campaign called "We're Open" to support local business owners and
their workers.
Many states across the United
States have limited the operations of businesses and
restaurants in efforts to contain the spread of COVID-19, the
illness caused by the novel coronavirus. Through a multiplatform
campaign, Scripps' stations are encouraging viewers to help local
small businesses stay afloat through this challenging period.
Running in Scripps' 42 Local Media markets across their broadcast,
over-the-top, digital and social media channels, the "We're Open"
campaign celebrates the value these local businesses bring to the
fabric of their communities. View one of the promotional videos
here.
As part of the campaign, the stations are promoting
#TakeoutTuesday every week to encourage takeout and delivery on a
normally slow day for the restaurant business.
"As journalists, our role is first and foremost about public
service – and that's more true than ever right now as we cover how
the COVID-19 pandemic affects local communities," said Brian Lawlor, president of Local Media.
"As Americans turn to local television for reliable local news
and information, we will do our part to support our local economies
by covering these businesses and supporting them through this
public awareness campaign. Our employees live and work in the
communities they cover, so it's important to us that our local
businesses have a fighting chance of weathering this unprecedented
storm."
More information about these local campaigns can be found on
Scripps' local television websites. Links to all the Scripps
station websites can be found here. Or follow #TakeoutTuesday on
social media.
About Scripps
The E.W. Scripps Company (NASDAQ:
SSP) advances understanding of the world through journalism. As the
nation's fourth-largest independent TV station owner, Scripps
operates 60 television stations in 42 markets. Scripps empowers the
next generation of news consumers with its multiplatform news
network Newsy and reaches growing audiences through broadcast
networks including Bounce and Court TV. Shaping the future of
storytelling through digital audio, Scripps owns top podcast
company Stitcher and Triton, the global leader in technology and
measurement services. Scripps runs an award-winning investigative
reporting newsroom in Washington,
D.C., and is the longtime steward of the Scripps National
Spelling Bee. Founded in 1878, Scripps has held for decades to the
motto, "Give light and the people will find their own way."
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SOURCE The E.W. Scripps Company