Global Traffic Network, Inc. (Nasdaq: GNET), a leading provider of custom traffic and news reports to radio and television stations outside the U.S., announced that it is expanding its technology and broadcast capabilities to enable its product and service offerings to reach the growing population of mobile phone consumers worldwide. Global Traffic Network is developing the Mobile Traffic Network Broadcast Platform and has filed for patent protection both domestically and internationally. The platform includes passive alerting capability, initially targeted for traffic, but having much broader applicability. The GTN system will push traffic information, emergency alerts and other audio messages to the consumer passively without any interaction with the phone required from the consumer. The technology generates information reports that reach the phone as an audio message that automatically starts speaking to the consumer (much like a ringtone) when information pertinent to that driver becomes important. This eliminates the need for a driver to read a text message, pre-plan or check a route before driving, or to touch or otherwise interact with the phone to obtain information. Drivers can simply leave home and rely on their phones to notify them automatically of any pertinent information before the driver reaches a traffic problem. Currently, all messaging delivered to handsets are sent to the phone in a manner that requires the consumer to interact with the phone to get review messages. This system changes the paradigm of how critical informational messages, such as traffic, E-911, weather, etc. are transmitted to consumer via mobile phones. �This is a completely new way to communicate traffic information and other alerts to the consumer. We anticipate that the Mobile Traffic Network Broadcast Platform will not only generate new revenue sources for our traffic broadcast business but from licensing the technology into other market segments�, said Bill Yde, CEO of Global Traffic Network. The technology will support any speaker enabled phone that supports JAVA, Brew, Symbian, Windows or Linux. Currently the technology is compatible with approximately 96 % of all mobile phones worldwide. George Ranallo, CEO of Summit Mobile and former Director of Consumer Application Development at Sprint, has been contracted to spearhead product development of the Mobile Traffic Network Broadcast Platform in the US, Canada, Australia and Europe, where he will be creating new product solutions and product awareness with mobile carriers, infrastructure/enterprise providers and handset manufactures. �This application not only has great potential for all of the mobile phone companies worldwide but also has many other useful applications apart from traffic� stated Ranallo. �I am excited to help get this project off the ground. I believe that this service can be one of the most widely utilized applications in the mobile world. There are many LBS type systems available in the market today, but the GTN application is the only one I know of that eliminates the volume and cost restrictions that have prevented LBS and GPS alerting systems from being commonplace. Passive alerting based on a users location opens the door to a whole host of mobile applications and services which, to date, have been cost prohibitive to develop and support.� Testing of the system is scheduled for spring 2008, with an anticipated roll out of the product in late 2008. Information can be found at www.mobiletrafficnetwork.com. About Global Traffic Network, Inc. Global Traffic Network, Inc. (Nasdaq: GNET) is a leading provider of custom traffic and news reports to radio and television stations outside the U.S. The Company operates the largest traffic and news network in Australia, operates seven traffic networks in Canada and has recently commenced operations in the United Kingdom. In exchange for providing custom traffic and news reports, television and radio stations provide Global Traffic Network, Inc. with commercial airtime inventory that the Company sells to advertisers. As a result, radio and television stations incur no out-of -pocket costs when contracting to use Global Traffic Network, Inc.�s services. For more information, visit the Company�s website at www.GlobalTrafficNetwork.com. This press release contains statements that constitute forward-looking Statements. These statements reflect our current views with respect to future events. These forward-looking statements involve known and unknown risks, uncertainties and other factors, including those discussed under the heading �Risk Factors� and elsewhere in our annual report 10-K that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements anticipated or implied by these forward-looking statements. These statements can be recognized by the use of words such as �may,� �will,� �intend,� �should,� �could,� �can,� �would,� �expect,� �believe,� �estimate,� � predict,� �potential,� �plan,� �is designed to,� �target� or the negative of these terms, and similar expressions. Among other things, we can provide no assurance that a patent related to Global Traffic Network Mobile Broadcast Platform will be granted or, if granted, that it would not be successfully challenged by others or invalidated. In addition, we cannot assure that our development efforts will progress past the testing phase or that we will be able to commercialize Mobile Traffic Network Broadcast Platform within expected timeframes, if at all. We do not undertake to revise any forward-looking statements to reflect future events or circumstances.
Global Traffic Network (NASDAQ:GNET)
Historical Stock Chart
From May 2024 to Jun 2024 Click Here for more Global Traffic Network Charts.
Global Traffic Network (NASDAQ:GNET)
Historical Stock Chart
From Jun 2023 to Jun 2024 Click Here for more Global Traffic Network Charts.