LONDON, Feb. 4, 2019
/PRNewswire/ - CPLG have brokered a number of new deals for
Snoopy and the Peanuts gang in the UK, across a range of consumer
products categories, as Peanuts gears up to celebrate its
70th anniversary in 2020.
"We have some of the best-in-class licensees on board bringing
fantastic Snoopy products to market in the UK," said John Taylor, Managing Director UK at CPLG. "With
further deals in the pipeline across ceramics and publishing, and
with new fashion collaborations launching later this year, the UK
licensing programme is set to reach new heights as Peanuts turns 70
next year."
In apparel, Fashion UK were recently signed for kids' daywear,
with their first range launching into retail this Summer. Kokomo
are signed for health and beauty products, to include bath and body
care, oral healthcare and accessories, launching for Autumn/Winter
2019.
Blueprint have expanded their stationery offering with the
addition of gifting items. Hype have come on board for greeting
cards, launching their first mini-cards range recently at Top
Drawer, the UK trade show for the home, gift and fashion industry.
Ecell Global are signed for phone cases, and Portico for
calendars.
In the food category, Asvina have launched Roasted Peanut
Cookies and Peanut Butter featuring the loveable Snoopy,
Woodstock and Charlie Brown on packaging.
These new deals join a host of existing licensees already in
place for a number of categories, including nightwear (Somerbond,
Aykroyds & TDP), hosiery (Misirli), adult apparel (Brand Alliance), babywear (Paul Dennicci),
footwear (Brand International Group), accessories (William Lamb), and plush (Aurora).
About Peanuts
Charles M. Schulz first
introduced the world to the Peanuts characters in
1950, when the Peanuts comic strip debuted in seven
newspapers. Since then, Charlie
Brown, Snoopy and the rest of
the Peanuts gang have made an indelible mark on
popular culture. Peanuts animated specials and series air on
major networks and streaming services, including ABC, Cartoon
Network and Boomerang in the U.S., Family Channel in Canada, and the WildBrain network on YouTube
worldwide. Fans also enjoy Peanuts through thousands of
consumer products around the world, amusement parks attractions,
cultural events, social media, and a daily comic strip available in
all formats from traditional to digital. In 2018, Peanuts partnered
with NASA on a multi-year Space Act Agreement designed to inspire a
passion for space exploration and STEM among the next generation of
students. The Peanuts characters and related intellectual
property are 41% owned by DHX Media (TSX: DHX, NASDAQ: DHXM), 39%
owned by Sony Music Entertainment (Japan) Inc., and 20% owned by family of
Charles M. Schulz.
About CPLG
CPLG (www.cplg.com) is one of the world's leading entertainment,
sport and brand licensing agencies with offices in the UK, Benelux,
Nordics, France, Germany, Italy, Spain,
Sweden, Poland, Middle
East, Greece &
Turkey and the US. Owned by DHX
Media (www.dhxmedia.com) a leader in the creation, production and
licensing of family entertainment rights, CPLG has more than
40 years of experience in the licensing industry. It provides each
of its clients with dedicated licensing and marketing industry
professionals and a fully-integrated product development, legal and
accounting service. CPLG believe that collaboration is
about clarity, openness and trust, and is widely known for its
no-nonsense, straightforward approach - Expert Common
Sense.
About DHX Media
DHX Media Ltd. (TSX: DHX, NASDAQ: DHXM) is a global children's
content and brands company, recognized for such high-profile
properties as Peanuts, Teletubbies, Strawberry
Shortcake, Caillou, Inspector Gadget, and the
acclaimed Degrassi franchise. One of the world's foremost
producers of children's shows, DHX Media owns the world's largest
independent library of children's content, at 13,000 half-hours. It
licenses its content to broadcasters and streaming services
worldwide and generates royalties through its global consumer
products program. Through its subsidiary, WildBrain, DHX Media
operates one of the largest networks of children's channels on
YouTube. Headquartered in Canada,
DHX Media has offices worldwide. Visit us at
www.dhxmedia.com.
Disclaimer
This press release contains "forward-looking statements" under
applicable securities laws with respect to DHX Media including,
without limitation, statements regarding expected Peanuts licensing
arrangements and the business strategies and operational activities
of DHX Media. Although DHX Media believes that the expectations
reflected in such forward-looking statements are reasonable, such
statements involve risks and uncertainties and are based on
information currently available to DHX Media. Actual results or
events may differ materially from those expressed or implied by
such forward-looking statements. Factors that could cause actual
results or events to differ materially from current expectations,
among other things, include the ability of DHX Media to execute on
licensing arrangements and other factors discussed in materials
filed with applicable securities regulatory authorities from time
to time including matters discussed under "Risk Factors" in DHX
Media's most recent Annual Information Form and annual Management
Discussion and Analysis, which also form part of DHX Media's annual
report on Form 40-F filed with the U.S. Securities and Exchange
Commission. These forward-looking statements are made as of the
date hereof, and DHX Media assumes no obligation to update or
revise them to reflect new events or circumstances, except as
required by law.
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SOURCE DHX Media Ltd.