Westfield Century City today announced LL COOL J as host for its
celebration of Fashion’s Night Out, which takes place Sept. 8, 2011
from 6 p.m. to 10 p.m. Mayor Villaraigosa is also scheduled to make
a special appearance at 7 p.m. to help kick-off the evening’s
festivities, which include a high-end fashion show featuring the
latest collections from retailers throughout the center.
"Westfield Century City's participation in Fashion’s Night
Out is dedicated to celebrating fashion,
showcasing our fabulous retail offerings and providing an
entertaining shopping experience for the local community," said
Karla Villatoro, Marketing Director, Westfield Century City. “We
are thrilled to be participating in the worldwide
celebration again this year and to have such an exciting evening
planned for our shoppers."
Sponsored by CODA Automotive, shoppers can explore a variety of
special activities and shop at numerous exclusive pop-up shops
while enjoying live music. Additional highlights include the
following:
BLOGGER BAR AFTER PARTY – In
collaboration with Microsoft, Westfield Century City is hosting a
Blogger Bar after party for fashion, beauty and lifestyle bloggers
and their readers. The Blogger Bar, located adjacent to the
Microsoft Store, will consist of a lounge area complete with a
digital bar where bloggers and guests can log online and blog live
from the event.
BEAUTY BASH – Guests will be treated
to makeovers and touch-ups by professional makeup artists. A
special guest beauty editor will be available to meet and provide
beauty tips. Following their makeovers, guests will be invited to
have their photo taken and immediately uploaded to the Westfield
Century City Facebook page.
SIMONE I. SMITH POP-UP SHOP – Shoppers
will have a special opportunity to meet Simone I. Smith, jewelry
designer and LL COOL J’s wife, as she debuts her new fall jewelry
collection, including her signature hoop earrings, cuff bracelets
and more. Additionally, ten percent of sales from the Sweet Touch
of Hope Lollipops available at this pop-up shop will be donated to
the American Cancer Society.
GENDARME POP-UP SHOP- Guests will
receive a signature Gendarmerie massage and meet LL COOL J. They
will have the opportunity to sample Gendarme fragrances – clean,
classic, casual scents that are sensual, yet professional. Those
who purchase a bottle of Gendarme receive a complimentary bottle
engraving.
MINI MANIS & DRYING LOUNGE –
Indulge in hand massages and quick polish changes. Following the
manicures, relax and dry your nails in the drying lounge while
enjoying a glass of champagne.
FASHION INSTITUTE OF DESIGN &
MERCHANDISE (FIDM) DRESS DESIGN COMPETITION – Fashion design
students from FIDM have been invited to compete in a dress design
competition using only shopping bags from Westfield Century City
retailers as dress ‘material.’ The students will be assembled into
teams for the two hour competition. The contest will then be judged
by prominent members of the fashion community, including
stylists and designers, and the winning team will receive a $1,500
Westfield shopping spree.
JUNK FOOD TEES & TOTES -Purchase a
Junk Food tee or tote with the option to have the item customized
on site by live screen print and spray paint artists.
Fashion’s Night Out participants can have their mane blown out
to perfection at our Dry Bar, purchase fashionably sweet treats
such as a special Fashion’s Night Out-inspired cupcake from the
Vanilla Bake Shop’s pop-up shop, and much more. Upon check-in,
guests will receive a token to be used in Westfield Century City’s
Fashion Claw machines to try their hand at winning various
fashion-related prizes.
Participating Westfield Century City retailers, which will all
have their own unique surprises, include the following:
Aerosoles, Banana Republic, BCBGeneration, BCBGMAXAZRIA, Bebe,
Betsey Johnson, Bloomingdale's, Bric's, Charles David, Cole Haan,
CUSP, Fresh, GAP, Giggles N Hugs, Herve Leger, In Add Minus,
Intimacy, J. Crew, Juicy Couture, Karen Millen, L’Occitane en
Provence, Lucky Brand Jeans, Macy's, Madewell, Michael Kors,
Microsoft Store, Pandora Jewelry, Sony Store, Sperry Top-Sider,
SYLK, Theory, Thomas Pink, Tous and True Religion Brand
Jeans.
Fashion's Night Out is an unprecedented global initiative
originally created in 2009 to celebrate fashion, restore consumer
confidence and boost the industry's economy during the recession.
On Sept. 8, 2011, in response to overwhelming demand,
Fashion's Night Out will return to New York City, Los
Angeles and over 100 other cities nationwide to highlight
fashion and support retail with exciting events that include
designer appearances, celebrity guests, fashion shows and musical
performances. In the United States, the program is a
collaboration between American Vogue, the Council of Fashion
Designers of America, NYC & Company and the City of New
York. Find more information
at www.fashionsnightout.com and on Facebook and Twitter
(@fnonyc, #FNO).
About Westfield Century City
Westfield Century City delivers the best outdoor lifestyle
experience in Los Angeles from beginning to end through gold
standard customer services and amenities, international luxury
brands, a range of culinary delights, the alfresco Dining Terrace,
along with signature events and entertainment, creating a
unique day-to-night destination. Anchored by Macy’s, Bloomingdale’s
and AMC / IMAX 15 offering reserved seating, over 100 specialty
stores, and 10 sit down restaurants, it offers everything that a
sophisticated and pampered customer wants. It is a place to shop,
dine, socialize and be treated like a welcomed guest with every
visit creating a lasting connection. Shopping Hours are Monday –
Saturday 10am – 9pm and Sunday 12pm – 7pm. For more information
call the Westfield Concierge at 310-277-3898 or log onto
www.westfield.com/centurycity.
Westfield Century City is owned by the Westfield Group (ASX:
WDC), an Australian-based company with interests in 124 shopping
centers in Australia, New Zealand, the United Kingdom, the United
States and Brazil. In the U.S., the Group has a portfolio of 55
shopping centers that are home to more than 9,000 specialty stores
and comprise approximately 63 million square feet of leasable space
in California, Connecticut, Florida, Illinois, Indiana, Maryland,
Nebraska, New Jersey, New York, North Carolina, Ohio and
Washington.
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