UFM United Financial Mortgage Corp

United Financial Mortgage Corp. Announces New Slogan; Launches Redesigned Web Site Company's New Slogan - Leading America Home OAK BROOK, Ill., Nov. 8 /PRNewswire-FirstCall/ -- United Financial Mortgage Corp. (AMEX:UFM) (or the "Company") today announced that the Company has released a new slogan for its residential lending business, Leading America Home. This new slogan will be shared by all of the Company's residential lending divisions, which include: Mortgage Service America; Portland Mortgage Company; and Vision Mortgage Group. This new slogan is designed to differentiate UFM from its competitors among consumers who cannot readily distinguish one financial company from another and will be the first of many initiatives to help provide the Company's sales force with the necessary support to reach its aggressive loan origination targets. Steve Khoshabe, President and Chief Executive Officer of the Company, stated, "This new slogan is intended to capitalize on our core competency -- expertise in the home loan market. We have a solid reputation for matching borrowers with home loan products specifically tailored to their needs, and for creating relationships that inspire trust and loyalty. We wanted to make our slogan reflective of this strength and our dedication to homeownership." Coinciding with the release of the new slogan, UFM is unveiling its redesigned Web Site located at http://www.ufmc.com/ . Visitors to the Web Site will find the aesthetics similar to the Company's new slogan - inviting and accessible. The new design and added enhancements are intended to make it easier for consumers to apply for loans online. Among the many enhancements to the new site are: * Upfront Pre Qualification Certificate - After being pre-qualified online, borrowers can print a copy of the pre-qualification certificate that may serve as a negotiating tool for home purchases, as realtors and sellers tend to favor buyers that are already pre-approved for a loan. The pre- qualification certificate is also intended to speed up loan processing when a borrower brings the certificate to a local UFM branch. * Rate Watch - This feature allows consumers to submit their desired product and rate and receive notification, via email or telephone, once that product and rate is available. Signing up for UFM's Rate Watch program should help customers determine when they should refinance or buy their new home. * Corporate Information Accessibility - The "About Us" and "Investor Relations" sections of the Company's Web Site have been enhanced to present corporate information in a clear and accessible format. Consumers, media, analysts and investors can quickly obtain financial information, including annual reports, earnings announcements, and news releases. Mr. Khoshabe stated, "We are very pleased with both the design and functionality of the site. Our new Web Site will make mortgage financing information, as well as the Company's financial information, readily available to our customers, potential customers, and investors. We understand that the general public feels that the home loan process can be confusing and cumbersome. We believe our new Web Site makes the mortgage application process simple, clear, and understandable." About United Financial Mortgage Corp. United Financial Mortgage Corp. is an independent originator and servicer of residential and commercial mortgage loans. The Company is headquartered in Oak Brook, Illinois and has 39 retail offices and 7 wholesale operations centers across 15 states. For additional information, please visit the Company's web site at http://www.ufmc.com/ . This press release contains, and future oral and written statements may contain, forward-looking statements within the meaning of such term in the Private Securities Litigation Reform Act of 1995 with respect to the Company's business, financial condition, results of operations, plans, objectives and future performance. Forward-looking statements, which may be based upon beliefs, expectations and assumptions of management and on information currently available to management, are generally identifiable by the use of words such as "believe," "expect," "anticipate," "plan," "intend," "estimate," "may," "will," "would," "could," "should" or other similar expressions. Additionally, all statements in this document, including forward-looking statements, speak only as of the date they are made, and the Company undertakes no obligation to update any statement in light of new information or future events. A number of factors, many of which are beyond the ability of the Company to control or predict, could cause actual results to differ materially from those in its forward-looking statements. These factors include, among others, the following: (i) changes in demand for mortgage loans due to fluctuations in the real estate market, interest rates or the market in which the Company sells its mortgage loans; (ii) the Company's access to funding sources and its ability to renew, replace or add to its existing credit facilities on terms comparable to the current terms; (iii) assumptions underlying the value of the Company's retained mortgage loan-servicing rights; (iv) the negative impact of economic slowdowns or recessions; (v) management's ability to manage the Company's growth and planned expansion; (vi) the effect of the competitive pressures from other lenders or suppliers of credit in the Company's market; (vii) changes in government regulations that affect the Company's business; (viii) the Company's ability to expand origination volume while reducing overhead; (ix) the impact of new state or federal legislation or court decisions restricting the activities of lenders or suppliers of credit in the Company's market; (x) other risk factors disclosed from time to time in the Company's filings with the Securities and Exchange Commission; and (xi) the inability of the Company to manage the risks associated with the foregoing as well as anticipated. These risks and uncertainties should be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements. Additional information concerning the Company and its business, including additional factors that could materially affect the Company's financial results, is included in the Company's filings with the Securities and Exchange Commission. For Further Information Contact: Dave Gentry, Aurelius Consulting Group, Inc. Century Bank Building, 541 S. Orlando Avenue, Suite 206 Maitland, FL 32751 (407) 644-4256, Fax: (407) 644-0758, DATASOURCE: United Financial Mortgage Corp. CONTACT: Dave Gentry of Aurelius Consulting Group, Inc., +1-407-644-4256, or fax, +1-407-644-0758, or , for United Financial Mortgage Corp. Web site: http://www.ufmc.com/

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