Zynga hits it rich with Google

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Zynga (Nasdaq:ZNGA), a leading social game developer, today announced that Hit It Rich! slots is now available worldwide on Google Play, giving consumers more options for “how, when and where they play their favorite slots game”.

Hit It Rich!, already available for free download on iPhone, iPad and on the Web, is currently one of the most popular Casino game on Apple’s App Store and has the world’s largest portfolio of branded social slots games.

Hit It Rich! is part of Zynga’s Casino franchise, which also includes Zynga Poker and Riches of Olympus, both of which provide consumers with an authentic, free-to-play social casino experience.

“By blending the look and feel of real slot machines with iconic entertainment brands and free-to-play, social gaming elements, Hit It Rich! delivers consumers an authentic entertainment experience that mirrors the fun people have in real casinos around the world,” said Joe Kaminkow, Chief Game Designer for Hit It Rich!, Zynga. “By bringing this true-to-life slots experience to the Web, iPhone, iPad and now Google Play, consumers now have the freedom to play their favorite branded slots games however and wherever they want.”

With realistic sounds, high-quality slots mechanics, bonus games, challenge modes, social gifting and multimedia content, Hit It Rich! is a free social slots game that brings the experience of a real-world casino to life. The game includes the same iconic branded slots games that were previously exclusive to the casino floor, including:

– FarmVille 2 slots game featuring the same animals and crops players know and love from Zynga’s FarmVille franchise
– The kooky and spooky Elvira, Mistress of the Dark
– America’s favorite downhome, duck-calling family from A&E Network®’s Duck Dynasty®
– Film classic The Wizard of Oz, currently celebrating its 75th anniversary
– Hearst Holdings, Inc., and its beloved Beetle Bailey and Blondie characters
– Judgement day is here in the battle against the machines with The Terminator and The Terminator 2
– The walking, talking antics of Ted the teddy bear, the highest grossing R-rated original comedy of all time
– HBO’s Sex and the City, featuring a stiletto-filled, fabulous adventure with Carrie, Miranda, Samantha, Charlotte and, of course, Mr. Big!

“Launching a Sex and the City social slot game with Zynga’s Hit It Rich! was a perfect opportunity to provide fans with a platform to continue engaging with the show in a way that celebrates friendship, fashion and fun in the same spirit as the series,” said Josh Goodstadt, Vice President of HBO Global Licensing. “We’re very excited that even more fans of the show will be able to play the game as it continues to roll out on new mobile platforms.”

Since launching in October 2013, consumers have immersed themselves in the casino-like experience offered by Hit It Rich!, collectively spinning their way to nearly 270 billion coins each day. Additionally, players rack up an average of 40 million spins and send more than 250,000 gifts to their friends via social channels in the game daily. Players log on to Hit It Rich! slots an average of three-and-a-half times per week – roughly once every two days – and spend a collective 70,000 hours in the game each day. A recent Hit It Rich! player survey generating more than 21,000 responses revealed that:

– Nearly one-third of players (30 percent) start their day with Hit It Rich!, while 31 percent end their day with the game and play before bed
– Almost one-fifth (19 percent) of players play Hit It Rich! continuously throughout the day, while 14 percent admit to playing while at work
– The top two reasons people reported playing Hit It Rich! are the thrill of winning (59 percent) and relaxation (57 percent)

“The Beverly Hillbillies Hit It Rich! slots looks absolutely fantastic – the likeness in the artwork is so precise. The game really opens the door for Beverly Hillbillies fans to engage with the brand in a different way,” said Max Baer, Jr., who played Jethro Bodine in The Beverly Hillbillies. “Beverly Hillbillies is one of the highest-rated shows of all time, so it’s great to see it live on and connect with longtime fans and new audiences alike through Zynga’s social casino experience.”

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