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As mobile gaming now represents over half of the gaming industry’s revenue annually, tough decisions need to be made. There are many potential issues for developers, particularly when it comes to getting their fair share of said revenue. However, Colizeum has a convenient solution that co-exists with existing solutions to give everyone more options.
Mobile Gaming Revenue Keeps Soaring
Although many people looking at mobile games as a niche market in the early years, that is no longer possible today. Not everyone enjoys playing a game on their smartphone or tablet, which is perfectly understandable. Gamers will often stick with a PC or console, as those provide deeper and richer experiences in many cases.
However, mobile gaming is well ahead of PC and console gaming when it comes to the overall revenue generated. In fact, mobile gaming now represents 52% of the $180 billion in revenue generated by the gaming industry in 2021. It is remarkable to see how far mobile games have come, although it is not surprising either.
Per Wikipedia, there are numerous games with over 100 million downloads, and they all have in-game purchases of sorts. Even big franchises, like Diablo, are getting a mobile version, illustrating this focus on mobile isn’t going away. That also means more developers will develop games for smartphones and tablets in search of revenue opportunities. Unfortunately, they may struggle to generate a steady income due to the third parties taking their cut along the way.
Whether it is the App Store, Play Store, or advertising network embedded in the game, paying up to a 30% cut to them for every purchase or click or ad shown is not unusual. It is a very high amount, but one that developers have to agree to if they want their game monetized and available on these bigger mobile app stores. While it isn’t possible to take those things out, Colizeum shows that developers can explore additional options with blockchain coding knowledge.
Colizeum Provides An Extra Option For Developers
A mobile developer should have a say in how they aim to monetize their game or empower the players. For example, using play-to-earn models in gaming has proven popular, giving rise to titles like Axie Infinity, Splinterlands, and many others. However, one may think they need extensive blockchain coding knowledge to incorporate such features into their mobile game.
Through Colizeum, any developer can incorporate play-to-earn mechanics or monetized tournaments without any blockchain coding requirements. Colizeum is an SDK to make these integrations as smooth as possible. Additionally, these new monetization options won’t replace traditional options yet provide a viable alternative at near-zero fees. Tapping into multiple revenue streams is always a smart approach.
Options for developers to include with Colizeum include:
- Play-to-earn: empower players and developers to become one big community invested in the game’s future.
- Monetized tournaments with participation fees or organizer-provided budget. Developers receive a cut of every tournament’s funding pool.
- Prediction markets: let users bid on the outcome of any tournament or in-game event.
- Much more.
The Colizeum tea recently attracted $8.4 million in funding to ring its solution to mobile game devs globally. Project backers include Au21, Deribit, LD Capital, Genblock Capital, TPS Capital, DWeb3, X21, Pluto Digital, etc. The funding will help the team enhance its SDK to make integrating these new monetization options as straightforward as possible. Additionally, Colizeum recently welcomed one of the most-awarded DOTA players to the team as Wusheng (Sheng Wu) will provide valuable insights and expertise.
