Thwapr Sees High Growth Opportunity in Asia (THWI)

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Thwapr Inc. (OTC:THWI) is the developer of a mobile video sharing platform. According to THWI, its cloud-based mobile video sharing platform helps in sending quality video content from any mobile device, network or carrier.

THWI believes that its platform can help brands to generate additional revenue by mobilizing their existing content. THWI itself expects to generate revenue through banner and video advertising on its mobile and desktop websites. It also intends to generate revenue from mobile media messaging fees from brand sponsors.

Thwapr’s service was launched recently and the company is yet to generate any meaningful revenue. THWI’s strategy at the moment is to sign up significant number of users and brands.

One of THWI’s target market is Asia. THWI sees high growth opportunity in Asia, which has a significant mobile user base.

Why is THWI bullish on Asia?

As mentioned above Asia has a significant mobile user base, and this makes mobile marketing a very attractive proposition for global brands to reach the Asian consumer. However, marketers have had limited success so far. THWI believes that its cloud-based technology is the solution to the problems faced by global brands in Asia.

In the last few days, Thwapr has announced collaborations in Asia, which the company believes can help in generating revenue.

THWI shares rose sharply on Tuesday. The stock finished 34.69% higher at $0.0660 on Tuesday.

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