United's Leading Edge Real Estate Group and Matlock Realty Group
have merged operations, creating a powerhouse brokerage in
Greater Huntsville.
DALLAS, May 21, 2024
/PRNewswire-PRWeb/ -- United® Real Estate (United) announced
today a merger in its Alabama
operations and the expansion of its service footprint. Matlock
Realty Group has joined Leading Edge Real Estate Group, making
Leading Edge a powerhouse brokerage with over 300 agents now
serving all of Alabama. The move
follows its 2023 merger with Revolved Realty. Leading Edge was the
first to join United in a merger completed in 2022.
The union expands professional development opportunities and
service area for Matlock Realty's agents and clients. Founder and
owner of Matlock Realty, Hannah Matlock
NeSmith, explains, "We are opening the door for new income
streams with an array of new technology, new lead generation
platforms, a referral network, more training, marketing programs
and access to services my agents otherwise wouldn't have, such as
healthcare plans. I always try to stay ahead of the market for my
agents, and by joining Leading Edge – United Real Estate, we will
be more prepared than ever for upcoming industry changes. We now
have more in our toolkit to provide tailor-made solutions for
clients."
Danny Sullivan, founder of
Leading Edge, elaborated, "All boats rise with this merger. We're
expanding our service footprint by adding a new Arab office
location, creating more agent referral opportunities and
collectively becoming a stronger team and competitor in our market.
I'm excited to share United's tools, technology and training,
combined with Leading Edge's low-fee, transaction-based agent
compensation with our new team members. This new growth through
joining forces with Matlock Realty Group continues to demonstrate
that Leading Edge is a powerhouse in our local markets, and we feel
that with the combined energy of Hannah and her team, coupled with
the wide array of resources and support from United, we'll continue
to be a force to be reckoned with."
Rick Haase, President of United
Real Estate stated, "Hannah and her company joining forces with
Leading Edge-United is extremely synergistic to our ability to
serve our agents and clients. Matlock Realty Group brings an
exceptional core group of agents and will fuel our growth and
success in the region."
Leading Edge's service area now includes: Huntsville, Decatur, Guntersville, Northwest Alabama/The Shoals, Birmingham, Tuscaloosa, Southern and Middle Tennessee. The
expanded footprint connects United's existing operations in
Tennessee and Georgia.
United's rapid growth in Alabama underscores its recent recognition as
America's third fastest-growing real estate company in the United States, as revealed by the
RealTrends Verified ranking. Factors driving merger activity and
organic agent growth include United's unique services, such as its
Financial Wellness Program, UREG healthcare plans, LeadBoost lead
generation platform and novel agent training programs that deliver
better sales outcomes for consumers.
To learn more about United Real Estate, brokerage succession
planning, brokerage valuation and sale or franchising
opportunities, visit GrowWithUnited.com or call 888-960-0606.
Agents interested in learning about career opportunities with
United Real Estate can visit JoinUnitedRealEstate.com.
About United Real Estate
United Real Estate (United) – a division of United Real Estate
Group – was founded with the purpose of offering solutions to real
estate brokers and agents in the rapidly changing real estate
brokerage industry. United provides the latest training, marketing
and technology tools to agents and brokers under a flat-fee,
transaction-based agent commission model. By leveraging the
company's proprietary cloud-based Bullseye™ Agent & Broker
Productivity Platform, United delivers a more profitable outcome
for agents and brokers. United Real Estate operates in 32 states
with 156 offices and more than 20,400 agents. The company produced
over 70,000 transactions and $27.8
billion in sales volume in 2023.
About Leading Edge Real Estate Group
Founded in 2013 by Danny and Charlene
Sullivan, Leading Edge Real Estate Group's mission is
"Leading the way, using cutting-edge technology to sell your home
quickly and effectively while having fun in the process." The
company is committed to professionalism and quality and serves the
real estate needs of clients throughout North Alabama.
About Matlock Realty Group
Founded in 2018 by Hannah Matlock
NeSmith, Matlock Realty Group seeks to elevate the home
buying and selling experience with a highly-trained team of
professionals. The company's service philosophy is to place the
client at the center of every transaction, with tailor-made
solutions that create exceptional results for clients.
Media Contact
April Gonzalez, United Real
Estate, 504-237-3500, AGonzalez@UnitedRealEstate.com,
www.UnitedRealEstate.com
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SOURCE United Real Estate