Lohr will oversee marketing and customer
experience as LaserAway continues its expansion
LOS
ANGELES, April 29, 2024 /PRNewswire/ --The nation's
leading aesthetic dermatology chain, LaserAway, has hired
Kelly Lohr as its first-ever Chief
Customer Officer. Overseeing the end-to-end customer journey –
including customer acquisition and customer engagement, retention,
and loyalty – Lohr joins after serving as Chief Marketing Officer
at fitness giant Orangetheory Fitness and holding executive
marketing roles at Freshly and Amazon. Already in 145 locations,
LaserAway will benefit from Lohr's expertise in scaling health and
wellness brands.
"When my brothers Brock, Todd, and I partnered with Dr.
Roy Winston to start LaserAway in
2006, we were encouraged by the response to our aesthetic
dermatological services – pairing certified medical professionals
with cutting-edge lasers. In just the past four years, we've
experienced remarkable demand for our services," LaserAway
Co-Founder and CEO Scott Heckmann
said. "Once we met Kelly, we knew this role was a perfect match
given her multi-unit marketing experience and thorough
understanding of brand-building and customer engagement strategies.
She brings terrific experience in building and leading
high-performing marketing teams for visible health and wellness
brands."
"When I met with Scott and the LaserAway team, it was clear this
was an unmatched opportunity – one of the hottest categories, the
leader in the space, and in a role built around customer
obsession," Lohr said. "I'm excited to jump on this rocket ship and
help with further scaling this impressive business. And I'm
thrilled to keep working in an industry that is all about
empowering people to feel good about themselves."
The health, wellness, and beauty space is one of the nation's
fastest-growing verticals. Medical aesthetics is a $15 billion industry and has seen 50% growth over
four years. LaserAway's business model brings top-of-the-line
lasers – for hair and tattoo removal, skin tightening and
rejuvenation, and aesthetic improvement – and injectables to
clients in chic locations. Patients can virtually consult with the
company's doctors and nurses about their best treatment options and
seamlessly book in-person appointments. The company has a team of
more than 20 board-certified dermatologist medical directors who
supervise hundreds of licensed clinicians across the country.
Lohr has more than two decades of experience in brick-and-mortar
marketing, brand strategy, and customer engagement. At
Orangetheory, Lohr introduced a full-funnel marketing approach, and
launched both a member insights function and an
influencer/partnerships discipline, supporting company growth for
the fitness company's 1540 franchises around the globe.
Prior to her role as CMO at Orangetheory, Lohr was Chief Growth
Officer at Freshly, the Nestle-owned healthy prepared meal delivery
subscription service. Lohr has also served as Head of Brand,
Marketing, Customer Insights, and Strategic Partnerships for Amazon
Go, where she was a part of the initial team that launched the
autonomous retail concept and the Just Walk Out Technology
platform. Lohr is a graduate of the University
of Texas and lives in Austin with her family.
About LaserAway
LaserAway is a leader in aesthetic
dermatology, offering customized procedures tailored to customers'
individual needs. LaserAway has 145 locations across the country
and specializes in a full suite of aesthetic treatments including
laser hair removal, laser tattoo removal, laser skin rejuvenation,
body contouring, skin tightening, injectables, and skin care
products. Ares Management and Seidler Equity Partners are both
investors in LaserAway. For more information, please visit
www.laseraway.com.
Media Contact:
Molly Weissman
Molly@shallot.llc
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SOURCE LaserAway