The Brand's New Digital Campaign Highlights
Iconic Reality Star's Love for Thayers' Blemish Clearing
Toner
NEW
YORK, April 29, 2024 /PRNewswire/ -- Fans
know him from the fist-pumping shores of Jersey, and now Pauly D is
bringing his iconic style to the skincare game! The beloved DJ and
television personality has partnered with Thayers Natural Remedies,
America's No.1 toner brand, for a digital brand campaign that
spotlights how Pauly D uses the brand's Blemish Clearing Toner to
keep his skin looking fresh to death – in and out of the club. The
campaign officially goes live today on Pauly D's TikTok and
Instagram, which features exciting new content of Pauly that shows
how he gets toned – skin that is – with Thayers.
This new Thayers digital brand campaign gives an up-close look
into Pauly's GTL routine – Gym Tone Laundry – and even features a
"mini Pauly" that learns all about top Pauly D tenets for how to
look on point – from how to get his signature blowout to toning at
the gym – and, of course, toning your skin whether you're getting
ready to hit the boardwalk or beat the beat up at the club. In the
series of "edu-tainment" content, Pauly D lets fans know why
Thayers Blemish Clearing Toner is his way to get skin looking fresh
and feeling smooth while dropping iconic gems about his day-to-day
life that Jersey Shore loyalists know and love. These content
pieces will not only be shared across Pauly D's social channels,
but also on Thayers' TikTok and Instagram, offering skincare
enthusiasts and Jersey Shore fans alike a behind-the-scenes look at
Pauly D's skincare regimen and the brand's iconic toning
product.
"When it comes to my body, my fit, my hair, and of course, my
skin, I have to look fresh 24/7 – even when I'm up late DJing for
my fans, which is why I'm pumped to team up with Thayers," said
Pauly D. "I've been using witch hazel my whole life and it's part
of my daily routine to refresh and hydrate, whether I'm at home or
traveling. Thayers Blemish Clearing Toner has been the real MVP in
keeping my skin camera-ready!"
While you may never fall in love at the Jersey Shore, it's easy
to fall in love with Thayers Blemish Clearing Toner. The Thayers
Blemish Clearing Toner is designed to deeply penetrate pores,
control acne, and prevent new breakouts from forming. It's an
alcohol-free formula that tackles blackheads and promotes healing
of the skin post-breakout. The blend of plant actives, including
witch hazel (a Thayers staple!) lemongrass and aloe vera, as well
as derm actives like 2% Salicylic Acid, work together to help clear
the skin in just one week, while making sure the skin's natural
barrier never feels stripped.
"Thayers is thrilled to partner with Pauly D, who is not only
authentic to himself and his lifestyle, but someone who takes pride
in keeping his skin looking on point," said Stacey Goldstein, Vice President at Thayers. "We
believe skincare can and should be exciting, that's why Pauly is
the perfect personality to bring a new twist on a tried-and-true
product. Just like Pauly D, our Blemish Clearing Toner gets the job
done - getting fresh, clear skin is easier than ever."
Whether you are heading to the gym, getting some laundry done,
or waiting on a cab to take you to the club, giving your skin a
quick boost and glow with Thayers Blemish Clearing Toner is the
perfect way to tone like Pauly D. The Blemish Clearing Toner is
available at major retailers nationally including Walmart, Amazon,
Ulta and Target.
For more information about Thayers Natural Remedies and their
products, please visit Thayers' Instagram.
About Thayers
Thayers Natural Remedies has been a trusted fixture in medicine
cabinets for over 175 years. Created in 1847 by Dr. Henry
Thayer, the brand has grown into the No. 1 toner in the United
States with more than 100,000 5-star ratings. The secret? This
ride-or-die skincare icon harnesses pure, natural extracts to
create simple, effective, cruelty-free skincare through a
combination of potent plant and derm actives. Whether toning,
cleansing, or moisturizing, Thayers delivers scientific proof to
improve skin quality. The Thayers OG alcohol-free toner formula
combines a proprietary blend of Witch Hazel and Aloe Vera for
instant and all-day hydration while taking down pores. The result
is better looking bare skin for all skin types and tones. Visit
Thayers' Amazon Storefront or follow the brand on
Instagram or TikTok.
About L'Oréal
L'Oréal has devoted itself to beauty for over 100 years. With its
unique international portfolio of 34 diverse and complementary
brands, the Group generated sales amounting to 25.8 billion
euros in 2016 and employs 89,300 people worldwide. As the world's
leading beauty company, L'Oréal is present across all distribution
networks: mass market, department stores, pharmacies and
drugstores, hair salons, travel retail, branded retail and
e-commerce. Research and innovation, and a dedicated research team
of 3,870 people, are at the core of L'Oréal's strategy, working to
meet beauty aspirations all over the world. L'Oréal's
sustainability commitment for 2020 "Sharing Beauty With All" sets
out ambitious sustainable development objectives across the Group's
value chain. For more information visit www.loreal.com.
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SOURCE Thayers