Leading educational toy manufacturer
celebrates 40 years of innovation with introduction
of nature-themed toys for little learners
VERNON
HILLS, Ill., April 18,
2024 /PRNewswire/ -- In celebration of its 40th
anniversary, Learning Resources, a trusted and family-owned
manufacturer of toys, games and educational products, today
unveiled its new line of products made with recycled plastic, now
available online at Amazon, Walmart and Target. This new collection
of nature-themed toys offers learning fun that inspires hours of
engaging and educational play for preschool-age children.
"This new line of toys not only reflects our dedication to
reducing Learning Resources' environmental footprint but showcases
our focus on creating timeless and durable toys that empower
multigenerational and lasting play," said Jon Horn, vice president of brand management at
Learning Resources. "This product line marks a significant
milestone in our journey, as a commitment to sustainability has
been intrinsic to our brand for the last 40 years and will remain a
priority for years to come."
The Toy Association (TA) identified Eco-Lasting Play as a top
trend for 2024 in its Toy Trends Briefing earlier this year, citing
a Deloitte 2023 Sustainable Consumer report that revealed 58
percent of consumers care most about durability when it comes to
sustainability and purchasing products. The TA defined this trend
as "beyond being environmentally friendly" and "center[ing] on toys
and brands that stand the test of time, emphasizing craftsmanship,
heirloom qualities, extended play value, and … the ability to adapt
and grow with children as they age."
Learning Resources has always factored sustainability into every
aspect of its product life cycle, from conceptualization and design
to the development, production, packaging and shipping. Embodying
the Eco-Lasting Play trend, of equal importance is the company's
commitment to creating classic, timeless and durable toys that
offer evergreen play patterns for years of learning across
generations. From its beloved legacy products like the Pretend
& PlayⓇ Calculator Cash Register and Spike The
Fine Motor HedgehogⓇ, to more recent adored items
including the Big Feelings Pineapple and
BotleyⓇ the Coding Robot, along with this new
collection and many more multi-subject offerings, Learning
Resources continues to stay true to its mission of inspiring a love
of learning in children and helping to prepare them for
success.
The company's new product line embraces sustainability literally
from the ground up, with each set crafted from recycled plastic,
while also maintaining the high quality and lasting durability the
brand is known for. Now available for children as young as 18
months, products include:
- Growing Greenhouse Color and Number Playset (MSRP $24.99) - This playset not only fosters color
recognition and counting skills but also promotes eco-consciousness
in a fun and interactive way. The set features adorable flowers and
pots for kids to match, accompanied by a working watering can and a
guide filled with kid-friendly sustainability facts.
- Hide and Seek Vegetable Garden (MSRP $19.99) - The Hide and Seek Vegetable Garden set
offers a dynamic learning experience designed to ignite children's
curiosity and enhance their counting, color, and memory skills. The
set includes five charming pots, four vibrant vegetables, a
mischievous Funny Bunny for an engaging search-and-match game and a
guide with kid-friendly sustainability facts.
- Peekaboo Gnome Home (MSRP $21.99)
- This set offers a playful way for kids to explore colors,
counting, and size comparisons! With five adorable homes in
different colors and sizes, children can match and learn while
having fun and building essential fine motor skills. Each set also
comes with a guide filled with kid-friendly gnome facts, offering a
fun-filled journey of discovery with this charming and educational
gnome-themed set.
- Blooming Balance Bees Fine Motor Sorting Set (MSRP $24.99) - Children can count, sort, and spin
these friendly bees using fine motor tongs while enhancing their
balance and coordination with the wobbling flower base. The flower
petals cleverly fold for easy storage, making it a convenient and
tidy playtime solution. As a bonus, the set includes a guide filled
with kid-friendly sustainability facts, adding an extra layer of
knowledge to the excitement.
For more information about Learning Resources, its
sustainability efforts and its vast assortment of eco-lasting toys,
games and educational products, visit
www.learningresources.com.
ABOUT LEARNING RESOURCES:
We're Learning Resources®,
and learning is where we play. Trusted by parents and teachers
since 1984, our award-winning educational toys help kids develop a
lifelong love of learning while building essential school-ready
skills—from ABCs and 123s to screen-free coding and STEM, we make
learning fun at every age, stage, and skill level. Discover
countless ways to learn through play with our award-winning, top
selling products including Pretend & Play® Calculator Cash
Register, Farmer's Market Color Sorting Set and Toy of the Year
winner Botley® the Coding Robot.
For more information, visit www.learningresources.com, or follow
the brand on Facebook @LearningResources, Instagram
@learningresources and TikTok @learningresources.
MEDIA CONTACT:
Nicole Brief, nicole@carvecomms.com
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SOURCE Learning Resources