Finovate Selects BackBay Communications as PR Partner for Industry-Leading Fintech Events
April 18 2024 - 8:00AM
Business Wire
Finovate drawn to BackBay’s deep expertise in
Fintech
Finovate, a research and events firm focused on innovation in
financial and banking technology, has appointed BackBay
Communications, an award-winning financial services public
relations agency, as the official PR and media relations partner
for FinovateSpring 2024, FinovateFall 2024, and FinovateEurope
2025, respectively.
Thousands of professionals from the fintech ecosystem, including
senior financial and banking executives, venture capitalists,
regulators and entrepreneurs, will attend these leading events
dedicated to shaping the digital future of financial
institutions.
The agreement kicks off with BackBay supporting FinovateSpring,
taking place May 21-23, 2024, at the Marriot Marquis San Francisco.
Renowned for bringing together decision makers to meet and discuss
the future of fintech, the conference will spotlight more than 50
live demo sessions from both emerging fintech innovators and
established industry leaders. In addition, FinovateSpring will
feature 100+ industry-leading speakers on such topics as financial
inclusion, retail digital transformation, community banking,
embedded finance and BaaS, emerging opportunities in payments, and
women in fintech.
The agreement also includes FinovateFall 2024 in New York City,
a gathering of the most senior executive-level audience in fintech
for matchmaking and networking, as well as FinovateEurope 2025 in
London, the region’s leading fintech conference by and for the
executives transforming financial services.
“BackBay Communications is known for its fintech expertise and
long history of supporting high-impact events in the financial
services industry,” said Tyler Ferst, Marketing Manager, The
Finovate Group. “We are thrilled to have the firm lead the public
relations effort for the Finovate conference series.”
“We are delighted to be chosen as the official press partner for
Finovate, the premier conference shaping the future of fintech,”
said Bill Haynes, BackBay Communications’ Founder and CEO. “For
more than a decade, Finovate has been a leading platform for key
players to connect across the financial landscape. Given the myriad
issues and opportunities in the fintech industry, this year's
events will be especially impactful, both in terms of the quality
of participants and the comprehensive depth of each event’s
agenda.”
BackBay’s engagement includes raising awareness of the
conferences and their speakers among fintech-focused media,
supporting press inquiries pre-event and onsite, as well supporting
digital communications, including event announcements and speaker
Q&As.
“We are excited to support the Finovate series of events in the
United States and United Kingdom,” said Tylor Tourville, Senior
Vice President and Head of BackBay’s Fintech group. “We look
forward to managing the communications for the events, liaising
with fintech journalists, and seeing our fintech clients,
investors, and other members of the global fintech community at
these events.”
A leader in providing public relations, content marketing and
branding services, BackBay is a partner to many fintech clients –
from disruptive startups to large global public corporations. Its
specialized programs are designed to help fintechs build brand
awareness and credibility, accelerate growth, and capitalize on new
market opportunities. For more information on BackBay’s fintech
expertise, visit:
https://www.backbaycommunications.com/fintech/.
For more information on FinovateSpring 2024, visit:
https://shorturl.at/cgvRY
For more information on FinovateFall 2024, visit:
https://shorturl.at/bxBM2
For more information on FinovateEurope 2025, visit:
https://shorturl.at/izCDS
About BackBay Communications BackBay Communications
is an award-winning public relations agency focused on the
financial services sector. BackBay has particular expertise in
Fintech, Private Markets, Asset & Wealth Management, and
Sustainable Investing. With offices in Boston and London, BackBay
serves companies across North America and Europe, and elsewhere
leveraging its global partners. For more information, please visit:
www.BackBayCommunications.com.
About Finovate Finovate is a research and events
firm focused on innovation in financial and banking technology. Its
team runs the Finovate conference series and authors the popular
Finovate blog. Finovate is the only conference series focused
exclusively on showcasing the best and most innovative new
financial and banking technologies. Finovate conferences
consistently attract large, high-impact audiences of senior
financial and banking executives, venture capitalists, press,
industry analysts, bloggers, regulators and entrepreneurs. For more
information visit www.finovate.com.
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BackBay Communications finovate@backbaycommunications.com