Debuting in GUNNAR's new Arbor Collection
glasses composed of sustainably harvested wood, Clear Pro lenses
were developed for creatives that require unparalleled color
accuracy
CARLSBAD, Calif., April 17,
2024 /PRNewswire/ -- GUNNAR Optiks, the preeminent
manufacturer and pioneer of premium computer eyewear, today
announced that it is shifting the market paradigm it helped pioneer
nearly 20 years ago and reinventing computer glasses to offer
perfect color rendition. Enter Clear Pro lens technology, designed
for creative professionals. In today's digitally driven world,
seeing in true color is paramount for creative professionals and
Clear Pro represents 10 years of optical research into creating the
ideal lens for unparalleled color accuracy with the benefits of
reducing digital eye strain and preventing computer vision syndrome
symptoms.
Similar to a neutral-density camera lens filter, Clear Pro
lenses reduce the amount of light passing through the lens without
changing or skewing the color of light passing through. Developed
based on requests from visual creatives who loved the many benefits
GUNNAR glasses offered, but were unable to wear them for critical
tasks where perfect color rendition was required, Clear Pro fills
the void, allowing creatives to see in perfect color while reducing
blue light exposure by 20%.
The technology represents over 10 years of optical research in
color rendition, digital eye strain, and visual ergonomics to
design the best lenses for creative professionals. "Clear Pro
represents the next step for creative professionals who need to
combat digital eye strain without compromising craft," said Chief
Executive Officer and Co-Founder, Joe
Croft.
The Clear Pro technology will make its debut as part of GUNNAR's
new Arbor Collection, a series of wood frames with a carbon fiber
inner weave for increased durability and weight savings. The Muir
and Humboldt styles are available
immediately at GUNNNAR.com and will be available at select
retailers, including Amazon.com, toward the end of the month.
As the category pioneer and leader with over 20 years of optical
research, GUNNAR has focused its R&D over the last year to
expand its reach beyond traditional gaming glasses. Clear Pro is a
product of that shift in R&D focus.
The Vision Council of America estimates that 70% of U.S. adults
experience digital eye strain as a result of the increasing use of
digital devices. In addition to the focusing strain and dry eye
issues caused by the lack of blinking, the artificial blue light
emitted by our screens disrupts melatonin production and circadian
rhythm, affecting the body's natural sleep cycle.
GUNNAR premium computer eyewear addresses all short and
long-term side effects of digital eye strain, including headaches,
dry eyes, blurry vision, glare, negative effects of artificial blue
light, eye strain, and fatigue. The result – improved clarity,
focus, and performance. GUNNAR is the only patented gaming and
computer eyewear recommended by doctors to protect and enhance your
vision.
Click here to view the press kit
About GUNNAR Optiks
Established in 2006, GUNNAR
Optiks®, LLC is the expert in premium computer eyewear. Leading the
way in cutting-edge technology and design innovation, GUNNAR was
the first company to secure a combined patent for lenses that help
enhance performance by combating the symptoms of digital eye strain
and blocking blue light. As the category pioneer, GUNNAR has
established itself as a preeminent force in doctor-recommended
computer glasses in the market. GUNNAR continues to expand its
portfolio providing a wide selection of styles, and protective lens
types including gaming, computer, prescription, reading, and
sunglasses. GUNNAR can be followed on Twitter, Instagram, and
Facebook. For more information visit: www.gunnar.com
Media Contact:
Tyler
Detrick
Account Coordinator
gunnar@newerapr.com
949-346-1984
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SOURCE GUNNAR Optiks