MILAN, April 17, 2024 /PRNewswire/
-- Organized by Shanghai Design Week "Design to Wonderland -
Milan Station" officially commenced
on April 15th at the second-floor
exhibition hall of the Fabbrica del Vapore's water reservoir,
Loggia, Cisterne, Milan. The Exhibition runs until April 21st.
Amidst Shanghai Fashion's global outreach in 2024, this
exhibition aims to highlight the "Shanghai brands", showcase the new strengths
of Shanghai's fashion consumer
goods, help integrate brands into the global development ecosystem,
and promote cooperation in the fashion consumer goods industry both
domestically and internationally.
This exhibition, themed "Designing Dragon: Fusion of Tradition
& Innovation," not only features 27 outstanding fashion
consumer brands from Shanghai and
other regions but also demonstrates the innovative extension of
traditional Chinese cultural elements in contemporary fashion
design. The exhibition highlights carefully selected products from
Frank Chou Design Studio's Rectangle series, interpreting the
fusion of tradition and modernity, along with enamel paintings
brought by the age-old Chinese cloisonné enamel technique, blending
over 700 years of heritage with modern aesthetic concepts.
Additionally, refreshed national classic brands such as Hytex, Lao
Feng Xiang, Bright Dairy, Warrior, and Mangelan; innovative
skincare brands leveraging unique Chinese botanical resources like
Wild East; fashion trendsetters like Shanghai Tang, Li Ning, and Powerland; and continuously
innovating digital, networked, and intelligent products like Moovi,
as well as many design-driven emerging Shanghai brands such as Peco
and Handhandhand, aim to display the flourishing ecosystem of
Shanghai Fashion Made and explore the application of sustainable,
green design in the fashion consumer goods industry.
At the opening ceremony, Mr. Geng Xiewei, the Commercial
Counselor of the Consulate General of the
People's Republic of China in Milan, delivered a speech. He warmly
congratulated the official opening of the "Design to Wonderland"
series of activities organized by the Shanghai Design Week during
this year's Milan Design Week. As the economic center of
Italy and a world-class "fashion
capital", Milan has been a bellwether for the development of the
design industry. At this new historical starting point, Milan and
Shanghai will continue to carry
forward their friendly traditions, deepen institutional cooperation
in fields such as culture and commerce, and jointly promote
development and prosperity. It is hoped that through this event,
Shanghai will further gather
international design resources and continuously expand the
influence of Chinese design brands, fully empowering the city's
high-quality development and the building of a first-class
international consumption center.
He fully supported the "Chinese Design" and "Shanghai Design"
going global and continuously deepening international exchange and
cooperation. On the occasion of the 15th anniversary of
Shanghai and Milan being friendly
cities, the event invited Mr. Luo Zhiwei, the Director of the
Shanghai Design City Promotion Center, Mr. Andrea Cuman, the International Affairs Director
of the Milan Design Week, and Mr. Sun
Qun, the Chairman of Beijing Keedu and the co-initiator of
the "Milan Design Week China Week", to make joint initiatives and
express support. Through this exhibition, fashion and design works
with Chinese cultural elements will be brought to Italy, allowing more people to understand
Chinese culture and the fashion of Shanghai, while promoting international
exchange and business cooperation.
"We see that Chinese design is now integrating into the global
system in a more open manner, especially in the field of exchanges
in the fashion consumer goods industry, which has led to more
cooperation between Chinese and Italian brands. We are full of
confidence in this," said Mr. Andrea
Cuman, the International Affairs Director of the Milan
Design Week.
As a special guest, Mr. Zhou Chenchen, the founder of Frank
Chou Design Studio, shared the RECTANGLE series products, hoping to
create a quiet yet powerful state. The sense of order and ritual
conveyed by this stability is actually a very important core of
Eastern culture. It maintains the connection between the individual
and the group, connecting the cultural values of the past and
present.
The exploration of the "design language of the East" and the
intersection and difference between Eastern and Western cultures
will help facilitate the globalization of Chinese design.
In the future, it is hoped that more Chinese designers who
utilize the design language of the East will take the international
stage, allowing Chinese design and Shanghai fashion to exert greater influence
globally.
'Design to Wonderland', as a core project of Shanghai Design
Week, came to Milan after its September
2023 event in London.
Dedicated to pushing Chinese fashion consumer brands onto the
international stage and accelerating their development in the
global design field, this event is not only a brand showcase but
also a platform for deepening exchanges and cooperation between
China and Italy in design philosophy, brand development,
and sustainable practices, reflecting the fusion of innovation in
the fashion consumer goods industry with design and culture.
'Design to Wonderland' will continue to focus on the growth
ecosystem of brands, providing a global display platform, and
promoting sustainable development of the industry and the revival
of cultural aesthetics through design innovation, set to land in
Hong Kong, China, in July 2024. Stay tuned.
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