TRIESTE, Italy, April 17,
2024 /PRNewswire/ --illycaffè, a global coffee
company known for its sustainable quality and for the privileged
bond it has built with the world of contemporary art, presents the
new illy Art Collection dedicated to Biennale Arte
2024, which bears the same name of the event: 'Stranieri
Ovunque - Foreigners Everywhere'.
A partnership of over twenty years with the International Art
Exhibition, reaffirmed for its 60th edition, is further
enhanced by an illy Art Collection signed by four emerging Latin
American artists chosen by the curator of Biennale Arte 2024
Adriano Pedrosa from among
those who showcase at the exhibition. Guatemalan artist
Paula Nicho, Peruvian artist
Rember Yahuarcani López, Colombian artist Aycoobo,
and the Brazilian collective Mahaku have each contributed to
this collection, using the iconic illy cups as their canvas to
express creativity deeply rooted in the traditions and cultures of
their homelands.
"The new illy Art Collection, taking up the theme of the
Biennale Arte 2024, is dedicated to those who are foreign or far
away and promotes, through the language of contemporary art, the
different forms of dialogue and inclusion, ranging from respect for
the roots and culture of all peoples to the importance of living in
balance with nature, values that illycaffè supports throughout the
supply chain, always placing people and the environment at the
center of all its activities," says Cristina Scocchia, CEO of
illycaffè.
Paula Nicho is arguably
the most significant living Guatemalan Mayan artist. She began her
career as a weaver and now creates intricate designs and patterns
on clothing, which artfully depict nature in a unique and special
manner. She regards these garments as "my second skin," a
title also given to the artwork reproduced on the cup. They
symbolize a part of her personal history marked by discrimination
for wearing traditional attire. Through her portrayal of various
life scenes, particularly showcasing the strength of women wearing
the distinctive costumes of Guatemala's diverse regions, the artist
underscores the vital role of clothing in reclaiming indigenous
self-determination.
Rember Yahuarcani López is a visual artist, writer, and
activist hailing from the Áimenɨ Clan of the Uitoto Nation in the
northern Amazon of Peru. Each
painting serves as a living testament to the voices of ancestors
and gods, embodied in animals and nature, reflecting an era when
there existed no division between humanity and the natural world.
In his artwork featured on the "Invisible Beings" cup, the
artist depicts creatures born millennia ago in the Amazonian
territories. Throughout the ages, indigenous deities have imparted
invaluable wisdom to their inhabitants, guiding them in new ways to
interact harmoniously with their environment. These teachings,
passed down through myths and stories, continue to convey essential
knowledge regarding medicine, construction, agriculture, and
environmental stewardship.
Aycoobo (Wilson Rodríguez), a Colombian artist who
inherited his artistic skills from his father, is a painter and
plant expert. In many of his pieces, he explores the intricate
relationship between humanity and the natural world. For Aycoobo,
art serves as a means to reconnect with his ancestral heritage
while navigating his existence as an individual in the modern era.
The cup featuring his artwork titled "The Shaman's Dream"
illustrates the shaman's profound connection with nature, as he
spiritually communes with plants and animals, regarded as celestial
guardians of the land. From these entities, the shaman learns
ancient wisdom that underscores the interconnectedness of all
beings, each contributing their unique healing powers to benefit
humanity.
MAHKU, the Brazilian Movement of Artists of the Huni Kuin
ethnic group, utilizes art to give visual form to the narratives
conveyed in the Huni Meka songs, which are revered as spiritual
messages imparted to the Huni Kuin community by the spirits. Their
artistic creations portray myths recounting the origins of the
world and the intricate relationships between humans, animals,
plants, and spirits. One such piece featured on the cup recounts
the myth of "kapewë pukeni" (the alligator bridge): In
ancient times, as some men sought to traverse from the Asian
continent to the American continent via the Bering Strait, an
alligator offered to ferry them across in exchange for sustenance.
However, as the journey progressed and food sources dwindled, the
men resorted to hunting a small alligator, betraying the trust of
the larger one. Consequently, the benevolent alligator submerged
into the depths of the sea, marking the genesis of the division
between different peoples and lands.
The illy Art Collection will be accessible through the illy
e-shop, in stores (illy Caffè and illy Shop), major retail
distribution channels, and various indirect e-commerce
channels.
- Set of 4 espresso cups: Recommended price €94.00
- Set of 4 cappuccino cups: Recommended price €114.00
- Set of 2 espresso cups: Recommended price €51.00
- Set of 2 cappuccino cups: Recommended price €61.00
illycaffè is an Italian family-owned company,
founded in Trieste in 1933 which has always set itself the
mission of offering the best coffee to the world. It produces a
unique 100% Arabica blend composed of 9 different ingredients. The
company selects only 1% of the best Arabica beans. Every day more
than 8 million cups of illy coffee are served in over 140 countries
around the globe, in the cafés, restaurants and hotels, in
single-brand cafés and shops, at home and in the office, in which
the company is present through subsidiaries and distributors.
Since its foundation, illycaffè has oriented its strategies
towards a sustainable business model, commitment that it
strengthened in 2019 by adopting the status of Benefit Company and
in 2021 becoming the first Italian coffee company to obtain the
international B Corp certification. Everything that is "made in
illy" is about beauty and art, the founding principles of the
brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection
cups, decorated by over 130 international
artists, or coffee machines designed by internationally
renowned designers. With the aim of spreading the culture of
quality to growers, baristas and coffee lovers, the company has
developed its Università del Caffè which today holds courses in 23
countries around the world. In 2023, the company had a turnover of
€595,1 million. The illy single-brand network has 159 points
of sale in 30 countries.
View original
content:https://www.prnewswire.com/news-releases/illycaffe-presents-the-new-illy-art-collection-at-the-biennale-arte-signed-by-4-emerging-latin-american-artists-302118497.html
SOURCE illycaffè