TAIPEI, April 17, 2024 /PRNewswire/ -- BitoGroup, the
leading cryptocurrency market leader in Taiwan, has been driving the development of
Bitcoin infrastructure and transactions since 2014, commanding a
remarkable 90% market share in the country. With its performance
doubling and an observed 50% increase in its active user base,
BitoGroup is at the forefront of pioneering everyday crypto
applications. It offers innovative services such as the
'Points-to-Crypto' service, crypto payment solutions, and
cryptocurrency exchange services.
Recognizing its dedication to innovation, BitoPro Exchange was
honored with the prestigious Digital Innovation Award. The updated
BitoPro Exchange app enhances user experience and ranks second on
iOS App Store, making it the most
preferred crypto exchange in Taiwan, reflecting BitoGroup's commitment to
accessibility.
BitoGroup Builds an Extensive Bitcoin Purchase
Network
Taiwan boasts the
second-highest density of convenience stores globally, with
flourishing loyalty programs forming the cornerstone of daily life.
According to the Market Intelligence & Consulting Institute
(MIC) in Taiwan, "Points
Accumulation and Redemption" ranked as the most pragmatic feature
among major retail app functions in their 2021 consumer behavior
survey.
BitoGroup's strategy revolves around forging partnerships with
prominent entities to facilitate the transition from Web2 to Web3
for both businesses and the general public. The collaboration
between BitoGroup, Circle, and Taiwan FamilyMart is a strategic
move to capitalize on the opportunity presented by loyalty points.
The partnership introduces a groundbreaking 'Points-to-Crypto'
service, allowing 17 million FamilyMart members to seamlessly
convert loyalty points into digital currencies like BTC, ETH, USDC,
and USDT.
Since 2014, BitoGroup has led Bitcoin purchases through
convenience stores, offering mobile barcode payment via the BitoPro
Exchange App across 4000+ physical stores. This initiative garnered
international attention, marking a significant milestone in the
cryptocurrency market.
About BitoGroup
Founded in 2014, BitoGroup aims to use blockchain technology to
achieve the goal of inclusive finance, including assisting
companies and consumers to enter the new era of Web3. The
businesses of the group include BitoPro (a cryptocurrency
exchange), BELS (an NFT empowerment platform), and O2 META (a
metaverse-focused social media platform).
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