MADD Canada And NLC Working Together To Protect Students From Impaired Driving
April 17 2024 - 6:00AM
Safe and sober driving is the message being delivered to
Newfoundland and Labrador students as MADD Canada and Newfoundland
and Labrador Liquor Corporation (NLC) deliver a dynamic impaired
driving prevention program to schools around the province this
school year.
MADD Canada’s School Program is delivered to
students in Grades 7 – 12. The educational videos engage young
people in a conversation about what is truly at stake when someone
drives impaired and equips them with the knowledge and inspiration
to never drive impaired or ride with an impaired driver.
“Our School Program gives young people a realistic
look at what can happen when someone drives impaired by alcohol,
cannabis or other drugs,” said MADD Canada National President Tanya
Hansen Pratt. “The most important message we want them to hear and
embrace is that they all have the power to prevent impaired driving
and to protect themselves and their peers.”
New for this year, schools can choose one of three
films to be presented to students: Final Play, No Tomorrow or Over
the Edge. The films are revamped School Program presentations that
include new educational components to allow for more hands-on
learning with students.
As the provincial sponsor of MADD Canada’s School
Program and a sponsor of MADD Canada’s for over two decades, NLC is
directly sponsoring 20 presentations throughout the school year,
bringing the sober driving message to hundreds of students in the
province. The provincial tour is being highlighted today with a
special screening of Over The Edge for students at Holy Trinity
High in Torbay.
“NLC is proud to support this effort to educate
young people about the risks of impaired driving,” said Bruce
Keating, President and CEO of NLC. “Whether they’re driving a car
or a truck, an all-terrain vehicle or a boat, it’s important to
empower and motivate youth to make responsible choices to protect
themselves and make our roads and communities safer.”
Young people are at increased risk for impaired
driving. Vehicle collisions are the number one cause of death among
Canadian youth, and alcohol, cannabis and/or drugs are involved in
more than half of those crashes.
The School Program films all feature a fictional
story followed by interviews with real-life victims. They are
available in traditional assembly format, as well as classroom or
virtual formats, depending on each school’s preference. Following
the presentations, schools receive an Educators’ Guide and School
Kits with additional scenarios to help teachers continue the sober
driving conversation throughout the school year.
To see clips of MADD Canada’s School Programs:
maddyouth.ca
About MADD Canada MADD Canada
(Mothers Against Drunk Driving) is a national, charitable
organization that is committed to stopping impaired driving and
supporting the victims of this violent crime. With volunteer-driven
groups in almost 100 communities across Canada, MADD Canada aims to
offer support services to victims, heighten awareness of the
dangers of impaired driving and save lives and prevent injuries on
our roads. To learn more, visit www.madd.ca.
About NLC NLC is a Crown
Corporation of the Government of Newfoundland and Labrador with
responsibility through the Liquor Corporation Act and the Liquor
Control Act for the importation, sale, distribution and management
of beverage alcohol and cannabis, and for the delivery of programs
that promote safe, responsible consumption of alcohol and cannabis.
NLC is one of the largest retailers in the province, with 28
corporate retail locations. It is responsible for regulating the
sale of alcohol through more than 140 Liquor Express stores, over
600 Brewer’s Agent outlets, and more than 1,400 restaurants,
lounges and other licensees, as well as regulating and distributing
to over 52 Licensed Cannabis Retailers across the province.
For more information: Dawn Regan,
MADD Canada Chief Operating Officer, 1-800-665-6233, ext 223 or
dregan@madd.ca Tara Haley, Manager Corporate Responsibility and
Communications, NLC, 709-724-1165 or tara.haley@nlliquor.com