Veteran technology executive to lead Caring's next phase of
growth
CHARLOTTE, N.C., April 16,
2024 /PRNewswire-PRWeb/ -- Caring, a leading senior
living referral service and top site for senior care reviews, today
announced that its Board of Directors has appointed
Tracey Zhen as Chief Executive Officer and member of the
Board. She succeeds Jim Rosenthal,
who's been with the company for six years and will continue to
serve on Caring's Board of Directors.
Zhen brings over 25 years of consumer technology experience to
Caring. She most recently served as President of the car-sharing
network Zipcar where she was responsible for the digital
transformation of the business. Prior to Zipcar, she held senior
leadership roles at TripAdvisor, Expedia and IAC in areas spanning
product development, engineering, operations, marketing, strategy,
and finance.
She has a proven track record of driving innovation, operational
excellence and growth at major technology companies.
"I am honored and excited to join Caring and lead this
exceptionally talented team into the next chapter," said
Tracey Zhen. "Caring is incredibly
well-positioned to capitalize on the enormous opportunities to help
seniors, their families, and our partners in senior care. I look
forward to working closely with the Board, the leadership team and
all employees to accelerate our innovation engine and drive
continued growth and value to our partners."
To best support its partner communities, facilities and
agencies, Caring has also appointed Susan
Ruff as its new Vice President of Partner Success.
With over 18 years of expertise in senior living and care, Susan
will focus on strengthening Caring's relationships with industry
service providers. She will prioritize understanding the unique
needs of partners, ensuring that Caring's Family Advisors and care
seekers are well-informed about their offerings, and aligning
business objectives to enhance outcomes.
"I'm thrilled to be part of Caring's mission, igniting
excitement as we fulfill our commitment to support partners and
transform the landscape of senior care," says Susan.
Since its inception more than 15 years ago, Caring has emerged
as a leader in the digital landscape, helping millions of seniors
and their families find essential care and living solutions.
Recognizing a need to simplify and support senior care, Caring has
steadfastly dedicated itself to improving the lives of seniors
through comprehensive, accessible online resources.
For more information about Caring's leadership and commitment to
aging technologies, please contact pr@caring.com.
Media Contact
Caring.com, Caring.com, 650-762-8190, pr@caring.com,
Caring.com
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SOURCE Caring.com