Three Canada Basketball Inspired Linings That
Celebrate the Game of Basketball Will Be Available Online and in
INDOCHINO Showrooms this Spring
ā€¨TORONTO, April 16,
2024 /CNW/ - Canada Basketball announced Tuesday a
strategic partnership with INDOCHINO, the global leader in
custom apparel, becoming the organization's Official Made To
Measure Apparel Partner.
Over the next several months, Canada Basketball and INDOCHINO
will launch a limited-edition "Made For You, By Us" custom-lining
campaign to celebrate an exciting summer for Canada's basketball teams.
At all INDOCHINO showrooms and online, three custom linings will
be available to select with all suit, blazer, or outerwear
purchases this spring. These special edition linings were designed
and developed in close collaboration with our national team
athletes to celebrate the game of basketball in honour of the games
in Paris. For each purchase that
includes a custom Canada Basketball lining, a portion of the
proceeds will go to Canada Basketball to support the game's growth
nationwide.
Each custom-lining option will give basketball fans a unique
chance to show their pride and passion for the sport and
Canada's national teams. As with
every INDOCHINO garment, each complete piece is fully customizable
and made to the customer's unique measurements for a one-of-a-kind,
game-changing look. Ahead of the upcoming launch, Canada Basketball
fans are encouraged to visit indochino.com for more
information.
"We're thrilled to be welcoming INDOCHINO to the Canada
Basketball family as our Official Made To Measure Apparel Partner,"
said Michael Bartlett, President
& CEO of Canada Basketball. "Whether it's on the runway or the
hardcourt, fashion and basketball are uniquely connected, and by
partnering with INDOCHINO, we'll be able to offer our fans a new
and innovative way to show their support."
For nearly a decade INDOCHINO has worked with hundreds of
professional athletes across several professional leagues,
including the annual NBA Draft. This partnership with Canada
Basketball emphasizes a continued focus to make bold, fashionable
statements for big moments while continuing to enable fans to dress
like a pro.
"As a proud Vancouver-based
Canadian brand, we are honoured to partner with and support Canada
Basketball as they head into the upcoming Paris games," said Drew Green, CEO and President of INDOCHINO.
"Collaborating with athletes as they work to leave their
one-of-a-kind imprint on their sport is something we at INDOCHINO
have always been passionate about. We look forward to this unique
partnership with Canada Basketball as we cheer on these talented
athletes in the coming games."
INDOCHINO suits range in price starting at $649 CAD ($499
USD). Customers can shop online or in person at an INDOCHINO
showroom, where a Style Guide will walk them through the process,
allowing the customer to take on the role of designer. Every
customization and detail of the garment is hand-picked and made to
the customer's precise measurements to produce a unique custom
garment. Within a matter of weeks, the order is shipped directly to
the customer's door, hassle-free. Visit indochino.com/showrooms to
find a showroom location nearby.
About Canada Basketball:
Canada Basketball is the National Sporting Organization for the
sport of Basketball in Canada. Canada Basketball is respected
worldwide and recognized by the International Amateur Basketball
Federation (FIBA) and the Government of Canada as the sole governing body of amateur
basketball in Canada. Canada Basketball, a not-for-profit
organization, represents all basketball interests and provides
leadership, coordination and direction in all areas of
basketball.
About INDOCHINO:
As the global leader in made to measure apparel, INDOCHINO has
developed the shopping experience of the future. Born out of the
belief that you don't need to spend a fortune on a custom wardrobe,
INDOCHINO was the first company to disrupt the retail sector by
making perfect-fitting, personalized apparel on a mass
scale.
For more information, visit www.indochino.com and follow
INDOCHINO's social media channels.
SOURCE Indochino Apparel Inc.