Amagi Integrates Intertrust ExpressPlay DRM for Delivering Premium Content to FAST Service Platforms
April 16 2024 - 12:00PM
Business Wire
The joint solution offers a secure, seamless FAST platform that
enables protected content delivery and new business models.
Amagi, the global leader in cloud-based SaaS technology for
broadcast and connected TV and Intertrust, the leading digital
rights management (DRM) provider, today announced a joint solution
that integrates Amagi’s CLOUDPORT platform for streaming channels
with Intertrust ExpressPlay DRM service. Protecting premium content
with ExpressPlay DRM allows Amagi’s customers to satisfy content
owners’ requirements and deliver premium content via the rapidly
expanding sector of Free Ad-supported Streaming Television
(FAST).
Amagi's CLOUDPORT is a suite of cloud-based tools for
broadcasters and content providers to bring FAST services to global
markets. It enables seamless media ingest, comprehensive content
management, scheduling, playout, caption support, advanced graphics
insertion, and precise ad placement and monitoring, all accessible
remotely via a web-based user interface. By integrating Intertrust
ExpressPlay DRM, Amagi customers can ensure premium, linear and VOD
content protection while accommodating the dynamic needs of service
providers and advertisers for targeted ad insertion and effective
monetization strategies.
“The decision to use Intertrust ExpressPlay’s multi DRM solution
was pivotal to our expansion strategy on FAST platforms, Billy
Romero, VP of Product technology - FAST Distribution at Amagi.
Intertrust’s robust technology ensures we can securely deliver
content while maintaining the agility we need for dynamic ad
insertion, which is at the core of our business model.”
With Intertrust ExpressPlay DRM, Amagi is equipped to seamlessly
integrate advertisements in real-time within encrypted content
streams without compromising security. This level of content
protection is crucial for Amagi's unique business approach, where
swift and secure ad inserts directly correlate with revenue
streams.
“Our partnership with Amagi reflects our commitment to providing
forward-thinking DRM solutions tailored for the age of streaming
and targeted advertising,” said Ali Hodjat, VP of Product Marketing
at Intertrust. “We’re honored to support Amagi’s innovative content
delivery on FAST OTT platforms to ensure that media rights and
ad-based models thrive in the competitive streaming landscape.”
Intertrust ExpressPlay continues to set industry benchmarks with
its distribution of over 50 billion DRM licenses in just three
years and the capacity to manage 20,000 licenses per second during
peak viewing events - achievements that now further extend to
safeguarding FAST channels.
About Amagi
Amagi is a next-generation media technology company that
provides cloud broadcast and targeted advertising solutions to
broadcast TV and streaming TV platforms. Amagi enables content
owners to launch, distribute, and monetize live linear channels on
Free Ad-supported Streaming TV and video services platforms. Amagi
also offers 24x7 cloud-managed services bringing simplicity,
advanced automation, and transparency to the entire broadcast
operations. Overall, Amagi supports 800+ content brands, 800+
playout chains, and over 3800+ channel deliveries on its platform
in over 150 countries. Amagi has a presence in New York, Los
Angeles, London, Paris, Melbourne, Seoul, Singapore, and broadcast
operations in New Delhi, and innovation centers in Bangalore,
Zagreb, and Lodz.
About Intertrust
Intertrust, a pioneer and innovator in the field of trusted
distributed computing, creates solutions to persistently protect
IoT services and data assets—in transit, in use, and at rest.
Headquartered in the San Francisco Bay Area, with development
centers in India and Estonia, Intertrust develops and licenses its
technologies for IoT, AI, and Web3. Its digital rights management
(DRM) technology continues to revolutionize the entertainment
industry and paves the way for today’s video and music streaming
services and Web3 marketplaces. The company’s digital energy
management (DEM) solution uses the same secure IoT and data
interoperability techniques to help energy companies with
decarbonization, grid modernization, and operations automation. For
more information, visit us at intertrust.com, or follow us on
Linkedin, X or Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20240416910529/en/
Amagi Contact: Aashish Washikar Director - Corporate
Communications Email: aashish.washikar@amagi.com
Intertrust media contact Jordan Slade, MSR Communications
Jordan@msrcommunications.com