Fast-growing franchise brand signs 20 new
store deals in the first 90 days of 2024
DALLAS, April 16,
2024 /PRNewswire/ -- Bonchon, a global leader in
Korean fried chicken, announces today that in Q1 2024, the
company opened four new restaurants – two in California, one in New York, and one in Massachusetts – and signed an additional 20
new deals across the United
States.
"We are on course to smash the record we set last year for deals
signed," says Suzie Tsai, Bonchon's
U.S. CEO. "Our flexible store formats combined with our simplified
kitchen and operational ease are extremely attractive to
individuals exploring a restaurant franchise."
In 2023, Bonchon achieved its strongest new store sales in
company history with more than 40 locations signed throughout the
year adding 13 new franchise partners.
The franchise concept, known for its distinctive Korean
fried chicken, hand-battered and double-fried to achieve its
craveable crunch and hand-brushed to perfection with its
proprietary sauces, looks forward to bringing its unique flavor to
several new markets in 2024, including Long Island and Staten Island, N.Y., Huntsville, Ala., and Tucson, Ariz.
Positioned for growth
While the ongoing popularity of Korean culture and cuisine has
significantly contributed to interest in the brand, Bonchon has
strategically evolved its variety of restaurant formats to enable
franchise partners to open locations best positioned to succeed in
their local markets. In addition to traditional full-dine and
fast-casual formats as well as recent openings in malls and food
halls, Bonchon launched its first two remote kitchens and first
hotel location in 2023, with its airport debut slated for 2025.
To attract both customers and potential franchise partners, the
brand continually focuses on menu innovation, which includes
award-winning wings and signature sauces along with a variety of
approachable Korean specialties. Innovation includes new seasonal
sauces and menu extensions around Korean fusion menu items.
Continued expansion
Founded in Busan, South Korea
in 2002, Bonchon first opened in the U.S. in New York City in 2006 and is well on its
way to growing from 130 to 500 U.S. locations and 1,000 locations
worldwide in the next five years. 2023 saw continued expansion
within existing markets such as Chicago, Colorado
Springs, Denver,
Houston, Nashville, New York
City, Raleigh, and
Washington, D.C., with
record-breaking openings in Smyrna,
Ga. and White Plains, N.Y.
demonstrating consistent performance beyond forecasted projections.
On the international front, Bonchon debuted its first restaurant in
France in 2023, with Laos and Taiwan planned to open in 2024.
"While Bonchon currently has locations in more than 25 states
across the country, the brand is actively seeking franchise
partners in markets including Georgia, Southern
California, New Jersey,
New York, Arizona, Southern
Florida, and Texas," says
Amanda Millikan, senior vice
president of development at Bonchon.
About Bonchon
Bonchon is a global restaurant brand
known for distinctive Korean double-fried chicken, Asian fusion
cuisine, and Korean specialties. Born in Busan, South Korea in 2002, the concept was
established in the United States
in 2006. Bonchon sets out to have its fans "Crunch Out Loud" by
sharing the joy of hand-battered, double-fried, crazy crispy Korean
fried chicken with the world. It currently has more than 430
restaurants across nine countries including Thailand, Philippines, Singapore, Cambodia, Myanmar, France, U.S., and Vietnam.
The brand has earned several accolades – it was recognized by
Business Insider as "the gold standard for fried chicken" as
well as included on Nation's Restaurant News 2022 "Top 500
Restaurants", Fast Casual Magazine's 2022 "Top 100 Movers
& Shakers" and Entrepreneur's 2023 "Franchise 500", "Top
10 Hot Franchise Trends" and "Top 12 Chicken Franchises to Buy"
lists. Bonchon was also voted #1 in 2023 for "Best Chicken Wings"
and "Best Korean Food" in The Dallas Morning News.
For more information about Bonchon, visit bonchon.com. To learn
more about its franchise opportunities, visit
franchising.bonchon.com.
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SOURCE Bonchon