New capabilities from Super Hi-Fi deliver innovation and
efficiency across Audacy's digital operations, HD broadcasts and
online stations
LOS
ANGELES, April 16, 2024 /PRNewswire/ -- Super
Hi-Fi, the leader in AI-powered radio services for broadcast and
digital media companies, and Audacy, a leading multi-platform audio
content and entertainment company, have announced an enhanced
partnership to drive operational innovation and efficiency across
Audacy's digital ecosystem. The partnership will streamline
Audacy's digital content programming, production, and broadcasting
processes while creating stickier listener environments and more
opportunities for advertisers to engage with them.
"As the nation's second-largest radio
broadcaster, we're always integrating cutting-edge technologies
into our stack to deliver the best experiences for our 200 Million
monthly listeners and more efficiencies to our business," said
Sarah Foss, CTO of Audacy.
The enhanced partnership launched at the National Association of
Broadcasters (NAB) show in Las
Vegas on April 14, with a live
on-air radio station branded "Audacy Innovation Radio: Live From
NAB." The station will air on KMXB-HD2 Las Vegas, utilizing Super Hi-Fi's suite of
tools to program rotating formats across the day. Dayparts will be
hosted by some of Audacy's best-known national talent, and all
talent will use Super Hi-Fi's just-announced Voicetrack Fusion to
deliver enhanced quality and efficiency to the station. The playout
will be cloud-based, delivered directly to the transmitter via
Orban's Optimod 5950: Super Hi-Fi Edition, a technology that Super
Hi-Fi debuted at NAB.
"As the nation's second-largest radio broadcaster, we're always
integrating cutting-edge technologies into our stack to deliver the
best experiences for our 200 Million monthly listeners and more
efficiencies to our business," said Sarah
Foss, CTO of Audacy. "This partnership underscores our
commitment to building the future of digital Audio, and we're
thrilled to see it start coming to fruition."
Audacy is also announcing that 5 of its highest-rated HD Radio
stations are transitioning to use Super Hi-Fi's Program Director
Radio Operating System, adding new capabilities while lowering
operational complexity and costs. Live on-air right now, using
Audacy's proven formula of world-class music programming coupled
with highly localized content, these stations are fortified with
Super Hi-Fi's platform and tools. The solution enables Audacy's
programmers and staff to spend less time on production and more
time on building differentiating content. The 5 HD stations include
WWBX-HD2 in Boston, WLKK-HD2 in
Buffalo, KILT-HD2 in Houston, KROQ-HD2 in Los Angeles and KNRK-HD2 in Portland.
These announcements follow the recent news that all of Audacy's
700 digital Exclusive Stations recently upgraded to support Super
Hi-Fi's HLS+ streaming technology, delivering broadcast
radio-quality production on every station, coupled with the
interactivity that consumers expect from their digital
experiences.
"We're excited to work with Audacy as they re-imagine HD radio
for their listeners," said John
Bolton, CBO of Super Hi-Fi. "This partnership brings us one
step closer to realizing our vision to transform Radio for optimal
digital consumption."
About Super Hi-Fi
Super Hi-Fi is dedicated to the radical transformation of radio.
Founded in 2018, Super Hi-Fi offers a complete and robust radio
management platform powered by advanced AI. Designed to help radio
companies and digital media platforms thrive, Super Hi-Fi delivers
better quality listening experiences at drastically lower
operational costs than legacy tools and methods. The company powers
more than 2 billion radio production decisions each month for some
of today's biggest radio brands. Super Hi-Fi is based in
Los Angeles, California.
About Audacy
Audacy, Inc. is a leading multi-platform audio content and
entertainment company that connects with 200 million consumers.
Powered by its exclusive, premium audio content that includes
unrivaled leadership positions in news and sports radio, Audacy
operates one of the country's two scaled radio broadcasting groups,
a rapidly growing direct-to-consumer digital audio platform,
multiple audio networks, a major event business and a leading,
award-winning podcast portfolio.
Media Contact:
Laura Morarity | Super Hi-Fi |
Laura@rhymeconsulting.com
David Heim | Audacy |
David.Heim@Audacy.com
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SOURCE Super Hi-Fi, LLC