Emplifi Names Veteran Marketing Leader Susan Ganeshan as Its New CMO
April 16 2024 - 9:30AM
Business Wire
With more than two decades of in-depth
experience leading high-tech marketing and CX management
strategies, Susan Ganeshan will oversee Emplifi’s marketing and
growth initiatives
Emplifi, a leading customer engagement platform provider, today
announced the appointment of Susan Ganeshan as its Chief Marketing
Officer. Ganeshan will lead Emplifi’s marketing and growth
initiatives while working cross-functionally within the
organization to help global brands deliver a seamless experience
throughout the customer journey. She will be actively involved with
Emplifi’s clients to support their CX efforts ensuring they drive
brand growth through mature social media marketing, social
commerce, and customer care capabilities.
As part of her new role, Ganeshan will implement strategic
marketing programs that amplify the company's innovative solutions
and services. Emplifi has experienced strong momentum during the
past year, due partly to the swift integration of generative AI
technology into its tightly integrated Social Marketing Cloud,
Social Commerce Cloud, and Service Cloud products. Most recently,
the company rolled out ten new AI-powered social media marketing
and customer care tools to help brands increase efficiencies across
marketing and customer care departments.
"Our global search for a CMO led us directly to Susan as she is
known for her customer experience management and efficient
go-to-market efforts – as a five-time CMO, she brings a proven
methodology that will enable scale and growth at Emplifi,” said
Iveshu Bhatia, a Managing Director at Audax Private Equity. “Susan
is someone that will partner directly with clients, establishing
their trust and supporting their drive to improve customer
experience practices.”
Ganeshan is a veteran marketing leader with more than two
decades of experience leading high-tech marketing and CX
strategies. Before joining Emplifi, Ganeshan served as CMO for
Clearwater Analytics (NYSE: CWAN), a leading provider of investment
accounting SaaS solutions for institutional investors. Prior to her
tenure at Clearwater Analytics, she was the CMO for Granicus (Vista
Equity Partners & Harvest Partners), and she has held multiple
leadership roles at top SaaS solution providers, including
Clarabridge (acquired by Qualtrics), newBrandAnalytics (acquired by
Sprinklr), webMethods (now IBM), CheckFree (now Fiserv), and
Deloitte Consulting.
“Susan’s appointment to CMO marks a milestone for Emplifi, as
she brings a wealth of experience and a fresh perspective to our
marketing organization. Her successes leading marketing teams align
with Emplifi’s long-term goals, while her spirit of collaboration
and creativity resonate with what we are accomplishing as a company
– moving from “build-mode” to an accelerated growth phase,” said
Ohad Hecht, CEO at Emplifi. “I’ve seen Susan’s passion for the
products and services Emplifi provides to the world’s top brands –
I am confident that her approach to marketing and CX strategies
will drive our journey of innovation and collective pursuit of
excellence.”
About Emplifi
Emplifi is a leading unified customer engagement platform that
empowers businesses to reach and grow communities through digital-
and social-first strategies. More than 20,000 brands like
McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi
to enable connected, empathetic experiences for the modern consumer
across marketing, commerce, and care. Headquartered in New York,
Emplifi partners with major social media networks and digital
platforms, including Google, Meta, LinkedIn, X, TikTok, and
Snapchat.
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version on businesswire.com: https://www.businesswire.com/news/home/20240416792988/en/
Amlika Lal International PR Director press@emplifi.io