Hail to the King, Baby! G FUEL Ego Boost
Energy Formula is Now Available at GFUEL.com
NEW
YORK, March 28, 2024 /PRNewswire/ -- G
FUEL and Gearbox Entertainment Company celebrate gaming
icon Duke Nukem with Ego Boost, a new zero-sugar Energy
Formula now available at GFUEL.com. Fans can purchase the
cherry, orange, and pomegranate flavor as a
40-serving standalone powder Tub as well as a limited-edition
Collector's Box, which includes an exclusive Shaker Cup and other
Duke Nukem collectibles. G FUEL also produced a special video
series to accompany the launch of Ego Boost, starring influencer
Logan Chitwood as Duke Nukem and
narration provided by Jon St. John —
the original Duke Nukem voice actor! WATCH HERE.
Hail to the King, Baby! G FUEL Ego Boost
Energy Formula is Now Available at GFUEL.com
"G FUEL always aims to give our fans a competitive edge in
whatever they do, and you won't find a video game character that
defines 'edge' quite like Duke Nukem," said G FUEL CEO Bryan Crowley. "We matched Duke's in-your-face
personality with a delicious, new flavor combination that's as
refreshingly bold as he is."
For three decades, Duke Nukem has captivated gaming audiences
with his unique blend of adult humor and explosive action. Now,
fans can toast to the boomstick-toting, alien-blasting "King of the
World" with a deliciously "groovy" blend of fruit flavors, all
while getting the energy and focus they need to help them max out
their own ego meter just like Duke.
Well … almost like Duke.
Each G FUEL x Duke Nukem Ego Boost Collector's Box ($39.99)
includes a 40-serving Tub of Ego Boost, a unique 20 oz Duke-approved atomic bomb-shaped Shaker Cup, and an
exclusive set of Duke Nukem x G FUEL stickers. Ego Boost Energy
Formula is zero sugar and loaded with antioxidants from 18
different fruit extracts. Each serving has only 15 calories and
contains 140 mg of caffeine.
"Duke helped revolutionize the
first-person shooter genre in the 1990s, and he's a character
gamers around the world continue to connect with. Partnering with G
FUEL helps us bring him to life and build on that connection in a
whole new way," said Gearbox Chief Business Officer, Sean Haran.
Come get some! Fans can get ahold of G FUEL's Duke
Nukem-inspired Ego Boost collection now, exclusively at
GFUEL.com!
About G FUEL
G FUEL is a game-changing,
performance-driven alternative to standard energy drink products.
Founded in 2012, G FUEL boasts an expansive, sugar-free product
lineup that includes a powdered Energy Formula, ready-to-drink
cans and powdered Hydration Formula. G FUEL maintains the
industry's largest and most passionate community of fans, with a
global social media footprint of over 500 million followers and
product distribution to over 125 countries. Thanks to its years of
proven success and resonance in gaming culture, G FUEL has forged
iconic partnerships with popular creators, professional athletes,
major game publishers and internationally-recognized entertainment
studios.
Join the movement today at GFUEL.com and follow us on
social media @GFuelEnergy.
About Gearbox Entertainment Company
The Gearbox
Entertainment Company, LLC is an award-winning, creator and
distributor of transmedia entertainment. Gearbox Entertainment has
become widely known for successful game franchises, as well as
acquired properties Duke Nukem and Homeworld, which it distributes
across the world. Gearbox Entertainment is composed of four
subsidiaries: Gearbox Software, Gearbox Publishing, Gearbox Studio,
and Gearbox Properties. Gearbox Software, founded in 1999 by a team
of industry veterans, is headquartered in Frisco, Texas and is known around the world
for developing hit video games and franchises like Tiny Tina's Wonderlands, Brothers in Arms, and
Borderlands. Gearbox Publishing was established in 2016 with the
goal of helping developers around the world bring their products to
market while retaining their unique creative visions. Gearbox
Studios was formed in 2022 and creates cutting-edge transmedia
opportunities including the upcoming movies based on Borderlands
and Duke Nukem, and the series based on Brothers in Arms. Gearbox
Properties was founded in 2022 to manage Gearbox's wide variety of
intellectual property across all products, mediums, and merchandise
categories.
The Gearbox Entertainment Company is a proud member of the
Embracer Group AB family of companies, which is publicly listed on
Nasdaq Stockholm under the ticker EMBRAC B. (EMBRAC B). For more
information, visit www.Gearbox.com.
Media Contact
The Story Mob |
gfuelpr@thestorymob.com
Distribution and Wholesale Contact
David Luks | dluks@gfuel.com
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