Strategic acquisition presents LatentView with compelling growth
opportunities with a GenAI product and Revenue Growth Management
solutions for global CPG brands
CHENNAI,
India, March 28, 2024 /PRNewswire-PRWeb/ --
LatentView Analytics Limited (BSE: 543398, NSE: LATENTVIEW), a
global digital analytics consulting and solutions firm, today
announced the Board approval on the acquisition of Decision Point,
for acquisition of 70% of outstanding equity capital for a total
consideration of $39.1m. The
remaining 30% equity is to be acquired over the next 2 years with a
payout based on agreed valuation principles.
GenAI will play a pivotal role in driving
RGM strategies, and with this acquisition, LatentView is poised to
provide enhanced technology and data analytics solutions to add
value to clients.
Established in 2012, Decision Point is a leader in AI-led
Business Transformation and Revenue Growth Management (RGM)
solutions with 300+ employees worldwide. The company brings deep
experience in RGM, Demand Forecasting, Pricing Analytics, Promotion
Analytics, Retail Segmentation, and Marketing Mix Models with a
focus on CPG brands. Decision Point has won awards and recognition
from Microsoft and Promotion Optimization Institute (POI).
Decision Point has over a decade of experience developing
AI-powered solutions, including Beagle GPT, a conversational GenAI
app for Microsoft Teams used by Fortune 500 Consumer Packaged Goods
(CPG) customers to drive data analytics usage within their
firms.
LatentView Analytics provides business transformation consulting
and works with companies to develop and implement flexible and
agile analytics roadmaps. The acquisition of Decision Point will
bolster LatentView's existing expertise in data engineering, data
science, data visualization, as well as consulting and advisory
services for analytics and GenAI readiness. LatentView will make
investments to accelerate the expansion of Decision Point solutions
in the focus markets of North
America and Europe.
"Decision Point's strength in Revenue Growth Management
solutions that help companies achieve sustainable and profitable
growth with data, was the primary factor in this acquisition," said
Rajan Sethuraman, CEO, LatentView
Analytics. "Additionally, this deal will bring 300+ highly skilled
employees into LatentView's CPG practice and help us expand into
the Latin America market."
Speaking on the acquisition, Rajan
Venkatesan, CFO, LatentView Analytics said, "With the
acquisition of Decision Point, we are honoring our commitment of
staying focused on our core verticals. This acquisition will be
fully funded from our existing cash reserves. We expect the
transaction to be EBIDTA accretive, driving enduring and strategic
benefits for our clients."
"We are excited about Decision Point becoming a part of the
LatentView Group," said Ravi Shankar, CEO, Decision Point.
"Decision Point will continue to be led by the existing management
team and will be supported by LatentView's strong GTM presence in
North America and Europe. We see great opportunities for
cross-pollination and synergies across the organizations. Our GenAI
product, Beagle, has immense potential to enhance the adoption of
business analytics across LatentView's customer base. Additionally,
we're eager to introduce LatentView's proven marketing and supply
chain analytics solutions to our global consumer goods
clientele."
"Adopting GenAI applications has moved from a good-to-have, to a
must-have capability with global leaders prioritizing it to drive
sustainable growth," said Krishnan
Venkata, LatentView's Chief Client Officer. "GenAI will play
a pivotal role in driving RGM strategies, and with this
acquisition, LatentView is poised to provide enhanced technology
and data analytics solutions to add value to clients."
Lincoln International and H&B Partners served as the
exclusive financial and legal advisors to LatentView Analytics.
Equirus Capital served as the financial advisors to Decision
Point.
About LatentView Analytics
Latent View Analytics Limited (LatentView) is a global data
analytics company that inspires and transforms businesses to excel
in the digital world by harnessing the power of data. The company
provides a 360-degree view of the digital consumer, enabling
companies to predict new revenue streams, anticipate product trends
and popularity, improve customer retention rates, and optimize
investment decisions. LatentView is a trusted partner to
enterprises worldwide, including 30+ Fortune 500 companies in the
Technology, CPG, Industrials, Financial services and Retail
sectors. LatentView Analytics partners with clients across
the United States, Germany, UK, Netherlands, Singapore, India and has 1200+ employees. For more
information, please visit https://www.latentview.com/ or follow us
on LinkedIn.
About Decision Point
Decision Point is a global analytics company, offering a broad
range of AI-enabled Revenue Growth Management (RGM) solutions for
CPG clients. The company has over a decade of unmatched experience
and specialized capabilities within RGM underpinned by the value of
delivering the best-in-class analytics solutions. They own the
success of their clients by providing Full Stack RGM capabilities
that truly drive enterprise transformation and provide a flexible
engagement model to suit their client's needs and budgets. The
company's GenAI powered solution Beagle GPT, a conversational
analytics platform on MS Teams has won multiple awards by Microsoft
and enables organizations to accelerate the adoption of business
analytics. Decision Point has served over 50+ clients in the
consumer goods industry across North
America, Latin America,
Europe and Asia.
Safe Harbour
This release may contain certain forward-looking statements, which
involve risks and uncertainties that could cause actual results to
differ materially from those that are projected by these
forward-looking statements. LatentView Analytics Ltd. undertakes no
obligation to update forward looking statements that may be made by
us from time to time by us or on our behalf.
Media Contact
Peter Moran, Indicate Media,
(347) 880-2895, peter@indicatemedia.com, indicatemedia.com
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