Kannuu Announces Partnership with Wyplay
April 28 2015 - 6:25AM
Business Wire
Kannuu Pty Ltd, which provides personalized content discovery
technology for the connected television and media industry, today
announced a partnership with the French company Wyplay, creator of
software solutions for leading pay-TV operators - and joined the
Frog by Wyplay initiative. The announcement comes during TV
Connect, the World’s key event for the connected TV industry, which
is currently taking place in London.
Frog by Wyplay is the first independent open source software
solution for pay-TV operators. The initiative brings together a
growing ecosystem of more than 85 companies across the entire
digital TV technology value chain including chipset vendors, device
manufacturers, independent software vendors, software development
and integration services providers and operators. This
comprehensive solution includes access to the complete source code
and all the components to build TV operator’s products.
This partnership will see the integration of Kannuu system into
the Frog by Wyplay platform, which will allow its members and
customers to easily and quickly pick and choose which services and
capabilities they want from Wyplay for their set-top-boxes, deploy
and deliver personalized TV and video services to consumers. The
Kannuu system will be offered alongside other services. However it
has already proved its value with leading providers.
Eric Kearley, Director of IPTV and pay-TV at Telstra recently
commented; “We’ve experienced a noticeable improvement in customer
interaction and satisfaction with the Kannuu technology on our OTT
platform. Prior to the Kannuu discovery experience launch, an
average of 10 percent of consumers used the search function. After
incorporating Kannuu’s technology, over 30 percent of consumers
began using the search function, with peak times seeing over 70
percent usage.”
Further analysis shows that nearly 20 percent of those engaged
customers purchased media content and 17 percent of all title
purchases overall resulted from Kannuu’s discovery platform. The
data also showed that for some of the “top 30” movies, over 25
percent of the purchases resulted from discoveries on the Kannuu
platform.
In the US, Kannuu has been recognised as an emerging significant
player. They recently set up an office in London from which they
will partner with UK and European multiple system operators (MSO)
and OTT service providers to drive the implementation of
next-generation, personalised content discovery experiences.
Dominique Féral, Wyplay’s CMO and Co-Founder commented on the
announcement; “The Kannuu system, deployed with our Frog By
Wyplay open source middleware, offers a truly next-generation
discovery experience. It connects consumers to find the content
they want and that delivers financial value to TV operators, which
is why we’re so excited to offer this technology on our
platform.”
Vice President of Kannuu in the UK and Europe, Tom Laidlaw said;
“We’re delighted to be working with Wyplay and we look forward to
working with their customers.”
Website: www.kannuu.com
OnyxEllie BoxE: ellie@onyx-pr.comT: 020 7048 2700