HOFFMAN ESTATES, Ill.,
Feb. 2, 2017 /PRNewswire/ -- No
matter which team fans are rooting for in this year's 'Big Game,'
the one thing everyone can cheer for is free Shop Your Way
Points® from Kmart. Kmart is launching 'The
Ridiculously Awesome Billion Point Giveaway' to give members the
best win of all. The promotion gives members a chance to earn a
share of one billion points if one of five designated 'ridiculously
awesome' things happen during the 'Big Game.'
"On television's biggest night, we knew Kmart also had to go
BIG! 'The Ridiculously Awesome Billion Point Giveaway' by Kmart is
a whole new take on the twists and turns that could happen during a
game," said Kelly Cook, chief
marketing officer, Kmart. "We are rooting for one of Kmart's
ridiculously awesome moments to happen so members can win big and
shop till they drop!"
'The Ridiculously Awesome Billion Point Giveaway' will award
members with a share of one billion Shop Your Way Points. The
number of points that each member receives will be determined by
the number of pre-determined moments that occur during the 'Big
Game' on Sun., Feb. 5. Members should
keep their eyes open for Kmart's 'Ridiculously Awesome'
pre-determined moments such as:
- Special teams or defense scores a touchdown
- A Clydesdale runs in slow motion
- The halftime entertainment wears a cowboy hat
- Someone does a touchdown dance
- A team wins on the last play of the game
Members must be a Shop Your Way member and have the Kmart app to
qualify for the promotion. Shop Your Way membership is free and
sign-up is available via the Kmart app. The mobile app is available
for download in the Apple App Store and Google Play. For more
information visit Kmart.com/BPG.
THE 'BIG GAME' CELEBRATION GETS BIGGER
Kmart's
first-of-its-kind Virtual Experience Recreational Vehicle
(V.E.R.V.) bus has toured the nation, so far making stops along the
west coast. Its next stop will be in the Houston-area to celebrate the 'Big Game' and
give fans around the country a reason to download the Kmart app and
cheer on 'The Ridiculously Awesome Billion Point
Giveaway.'
Kmart's V.E.R.V. bus was designed by world famous, West Coast
Customs. Fans can participate in the fun at the Players Tailgate on
Sun., Feb. 5. It is outfitted with
the latest in technology and design, featuring digital displays,
interactive photo booth, shoe customization station, unique product
displays and more. Once inside the bus, participants can slip on a
virtual reality headset to play hundreds of virtual reality games
and experiences like Football VR on Steam, Fruit Ninja and
theBlu.
"We were thrilled to partner with Kmart on this one-of-a-kind
and technologically-forward build," said Ryan Friedlinghaus, chief executive officer and
founder of West Coast Customs. "V.E.R.V. has all of the elements of
a true West Coast Customs build, including the latest virtual
reality equipment for a unique user experience. We are excited it
is in the Houston area during the
championship game."
To learn more about the Kmart V.E.R.V. bus, visit
http://bit.ly/2jRFjFl. Make sure to check out the making of Kmart
V.E.R.V. bus on Velocity's "Inside West Coast Customs" on Tues.,
March 21 at 9
p.m. EST/ 6 p.m. PST.
*No purchase necessary to enter or win. See
http://www.kmart.com/en_us/dap/BPG.html for terms and
conditions.
About Kmart
Kmart is making shopping fun again. The
retailer, a subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is bringing back the iconic Bluelight Specials, hosting
Freebie Saturdays and in-store family events for its Shop Your Way
members and customers. Kmart offers customers thrilling deals and
amazing finds on quality products and exclusive brands including
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. Kmart's
V.E.R.V. coast-to-coast mobile tour, will travel nationwide.
About Shop Your Way
Shop Your Way® is
a free social shopping destination and rewards program offering
millions of products, personalized services, and advice. The
program rewards members for buying the products and services they
want every day. Through an extensive network, members can shop
thousands of top brands and earn points to use on future purchases.
Members also have access to special pricing, sales and digital
coupons that can be loaded directly into their account.
About West Coast Customs
Founded in 1993 by
Ryan Friedlinghaus, West Coast
Customs is the premiere vehicle modification shop, internationally
recognized for its original designs, beyond your imagination
concepts, impeccable quality, cutting-edge technology and
unparalleled craftsmanship. Recognized as the game-changing car
customization phenomenon that was MTV's Pimp My Ride, West Coast
Customs' pop culture status and appeal has catapulted worldwide
with state-of-the-art West Coast Customs franchises in Dubai, Mexico, Germany, Malaysia, Russia, China
and Japan. The West Coast
Customs flagship 60,000 square foot facility, is headquartered in
Burbank, CA with 12 leading-edge
departments offering a range of extraordinary custom services for
projects of any size, scope or budget.
Media Contacts
Hallie
Herrmann
Zeno Group for Kmart
312-527-2SHC (2742)
Hallie.Herrmann@zenogroup.com
Tricia Perrotti
Kmart
551-226-0488
Tricia.Perrotti@searshc.com
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SOURCE Kmart