ePals Announces Rebranding to Cricket Media to Reflect Focus on Social Learning Through Content
April 16 2014 - 5:30AM
Marketwired
ePals Announces Rebranding to Cricket Media to Reflect Focus on
Social Learning Through Content
WASHINGTON, DC--(Marketwired - Apr 16, 2014) - ePals
Corporation (TSX-VENTURE: SLN) ("ePals" or the "Company"), an
education media company and global social learning network, today
announced it will now operate under the name Cricket Media in order
to reflect its core business of providing award-winning content on
a safe and secure learning network for children, families and
teachers across the world.
Coinciding with the rebranding of the Company as Cricket Media,
effective as of the opening of trading on Monday, April 21, 2014,
the Company's voting common shares will commence trading on the TSX
Venture Exchange under the new stock symbol "CKT". The Company will
immediately begin conducting business under the name Cricket Media
and will seek the approval of its shareholders to effect a legal
name change at the Company's next annual meeting of shareholders
later this year.
The evolution to the Cricket brand began with the January 2014
appointment of Katya Andresen to CEO to streamline the business
with a focus on evolving the Company's media assets on its
networking platform and growing its associated revenue streams.
"The rebranding reflects our respected Cricket® children's media
brands -- including other award-winning brands such as Babybug®,
Ladybug® and Cobblestone® -- and highlights our growing digital
library of high-quality, multilingual children's content integrated
with our child-safe social learning network," said Ms. Andresen.
"We are a digital media company built on a worldwide social network
designed for where learning is headed -- digital, collaborative and
global."
The Company's focus on education media was reflected in an
announcement this week with Fingerprint, a global mobile technology
company, to develop a custom mobile learning network featuring
Cricket Media's award-winning children's magazines, digital content
and community management platform. The custom mobile learning
network will enable family members and other parent-approved users
to communicate and collaborate around engaging, educational content
while providing parents with informative dashboards about their
child's activity and performance.
Through new products and licensing partnerships, Cricket Media
will continue to grow its digital offerings for consumers and
corporate partners. At the beginning of last year 6% of the
Company's subscriptions were digital. Today more than 30% of
subscriptions for the Company's children's magazines are digital.
In addition the Company distributes several top children's
education apps.
Under its new brand Cricket Media also will continue to focus on
its fast growing content and platform licensing business. Cricket
Media makes its award winning content available to a wide array of
licensing partners such as McGraw Hill and Pearson to enhance
education and media offerings for children. It also helps corporate
customers to power collaborative learning within their own products
through Cricket Media's safe social networking platform and
services.
Cricket Media will launch its new website tomorrow at
www.cricketmedia.com. The name ePals and epals.com will become the
brand of the Company's community to safely connect students and
classrooms around the world, which contributes to licensing and
sponsorship revenue streams as well as presents a distribution
channel to Cricket Media's partners. The ePals community is also an
important part of the Company's joint venture in China, called
NeuPals, which connects classrooms for cultural exchange and
language learning.
About Cricket Media
Cricket Media (TSX-VENTURE: CKT) is an education media company
that provides award-winning content on a safe and secure learning
network for children, families and teachers across the world.
Cricket Media's 14 popular media brands for toddlers to teens
include Babybug, Ladybug, Cricket® and Cobblestone® with multiple
language editions and apps in English, Spanish and Chinese. The
Company's innovative web-based K12 tools for school and home
include the ePals community and virtual classroom for global
collaboration as well as In2Books®, a Common Core eMentoring
program that builds reading, writing and critical thinking skills.
Cricket Media serves approximately one million classrooms and
millions of teachers, students and parents in over 200 countries
and territories through its platform and NeuPals, its joint venture
with China's leading IT services company Neusoft. Cricket Media
also licenses its content and platform to top publishing and
educational companies worldwide. For more information, please visit
www.Cricketmag.com, www.ePals.com and www.In2Books.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Cautionary Statement Regarding Forward-Looking
Information Certain statements contained in this press
release constitute forward-looking information within the meaning
of applicable securities laws, including statements with respect to
customers, ventures such as Cricket Media China and Europe;
partnerships; and Cricket Media's strategy, prospects and success
in pursuing domestic or international markets for the platform or
media businesses. These statements relate to future events or
future performance. Often, but not always, forward-looking
information can be identified by the use of words such as "plans",
"expects", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates", or "believes" or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results "may", "could", "would", "might" or
"will" (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking information is
necessarily based upon a number of assumptions and factors that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking information. Those assumptions
and factors are based on information currently available to Cricket
Media. Such material factors and assumptions include, but are not
limited to: Cricket Media's ability to execute on its business
plan; the acceptance of Cricket Media's products and services by
customers globally; that Cricket Media affiliated entities will be
able to secure distribution partners for sale of Cricket Media's
products and services; Cricket Media's subjective assessment of the
likelihood of success of a sales lead or opportunity; that sales
will be completed at or above Cricket Media's estimated margins;
that the demand for webhosting and secure email communication, as
well as education media related products domestically, in Europe
and in China will continue to grow; that the demand for Cricket
Media's products and services globally will develop and grow; the
receipt of all requisite regulatory approvals throughout venture
territories for the sale of Cricket Media's products and services;
the availability of additional financing, if and when required and
market conditions generally. Although Cricket Media has attempted
to identify important factors that could cause actual actions,
events or results to differ materially from those described in
forward-looking information, there may be other factors that cause
actions, events or results to differ from those anticipated,
estimated or intended. The forward-looking information contained in
this press release is made as of the date hereof and Cricket Media
is not obligated to update or revise any forward-looking
information, whether as a result of new information, future events
or otherwise, except as required by applicable securities laws.
Because of the risks, uncertainties and assumptions contained
herein, investors should not place undue reliance on
forward-looking information. The foregoing statements expressly
qualify any forward-looking information contained
herein.
FOR FURTHER INFORMATION PLEASE CONTACT: Katya Andresen Chief
Executive Officer Cricket Media Phone: (703) 885-3400
kandresen@cricketmedia.com Cory Pala Investor Relations e.vestor
Communications Inc. Phone: (416) 657-2400
cpala@cricketmedia.com
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