JCPENNEY RINGS IN THE SCHOOL YEAR WITH TREND-BENDING STYLES TO FIT EVERY KID AND DORM
July 21 2015 - 8:30AM
Juniors Plus
debuts in 200 stores offering teens the most popular looks in more
sizes
PLANO, Texas -
(July 21, 2015) - In today's fashion
world, no one size or trend fits all. This back-to-school season,
JCPenney is giving kids and teens the opportunity to define their
personal style by mixing up the latest trends and creating a look
that's uniquely theirs. "Bend the Trend" is the inspiration behind
the Company's back-to-school campaign that empowers kids to express
their personality with diverse looks. Whether it's preppy, frilly
or outdoorsy, who says they can't wear it all? And because the
perfect fit is just as important as the right style, JCPenney has
introduced a dedicated Juniors Plus assortment in 200 stores to
offer sought-after fashion that accentuates a curvy figure. Juniors
Plus will expand to 400 JCPenney stores this fall, adding to an
already extensive array of special sizes available in children's
apparel and school uniforms both in store and on jcp.com.
"Unlike many retailers, JCPenney
gives students a variety of fashion trends in one convenient
shopping destination," said Liz Sweney, chief merchant for
JCPenney. "Through popular brands such as Arizona®, Decree®, Total
Girl®, Disney®, Nike®, Converse® and Levi's®, kids have multiple
ways of bending the trend by wearing whatever makes them look and
feel cool. Mixing versatile key items expands a student's wardrobe
options and enables back-to-school budgets to stretch even further.
And that's a trend parents can truly appreciate."
The Company will debut its
back-to-school commercials later this month, featuring kids who are
wearing style mashed outfits to show how easy and fun it is to wear
distinct, yet complementary trends. Style mash-ups include
"Skater-iffic" that pairs a girly skater skirt with a bold,
metallic screen tee, or "Sophisti-Casual," to identify with the
teen that doesn't hesitate to rock a chic faux fur vest with
high-top sneakers. JCPenney stores will have mannequins displaying
some of the most popular trend-bending combinations, such as
"Gym-Tastic," "Plaid-Posterous" and "Varsity-Hues."
The campaign will be supported by
ads in Seventeen magazine, direct mail, preprints, broadcast and
streaming video. All marketing elements will be housed on a
Back-to-School hub at jcp.com/bts, which includes a mix-and-match
game that allows kids and teens to assemble different pieces to
create their own style mash-up.
Compliments are
Trending
Understanding the role social media plays among teens who chronicle
their lives through selfies and vlogs, JCPenney is encouraging them
to share their personal style using the
hashtag #BendTheTrend. The Company is also seeking to start a
movement that inspires everyone to be more open and supportive of
one another. Therefore, JCPenney is declaring Aug. 12 as "National
Shout-Out Day," encouraging kids and teens to post a shout-out of
online compliments to friends, parents and neighbors using
#ShoutOutDay. JCPenney will be celebrating the occasion by
giving shout-outs to anyone and everyone talking about their
personal style on social media. The
Company will offer digital compliment cards that teens can use to
flatter their friends when they post pictures of themselves in
their back-to-school gear. These e-cards can be shared from
JCPenney's Tumblr page to other social media channels.
The retailer will also sponsor an
online video series on AwesomenessTV, a top teen destination for
original programming on YouTube. Teen influencers such as Josh
Tryhane, Sierra Marie, Paulina Cerrilla and the Merrell Twins will
be sporting JCPenney style mashed outfits while promoting the
virtues of "National Shout Out Day."
Compatible Dorm
Decor
In preparation for the fall semester, JCPenney makes the grade when
it comes to having the coolest assortment of dorm décor and
accessories. To put its selection to the test, JCPenney will be
partnering with college-bound students on Instagram to build a dorm
guide and show fans and followers how to style their room using
JCPenney products. Even if one roommate is mad for plaid and the
other prefers bright floral, roommates can merge their design
aesthetic and bend the trend on uniformity. Every dorm will feel
like home with complementary comforters, throw pillows, table
lamps, bath products and small appliances. Online purchases can be
shipped directly to a dorm or apartment, or to over 1,000 JCPenney
stores where many are conveniently located in college towns.
JCPenney Has
Their Back(pack)
Whether trekking across campus or walking the halls, backpacks are
essential to completing any back-to-school look. This school year,
the extensive backpack selection at JCPenney offers the latest
designs in fun novelty prints and bright colors from brands
including Jansport®, Arizona, Nike and Adidas® to match any
trend-bending style.
Giving Is Always
in Style
Throughout the month of August, JCPenney will also invite customers
to round up their in-store or online purchases to the nearest
dollar and support JCPenney Cares. Customers who round up will
be joining JCPenney Cares in its commitment to keeping kids safe,
healthy and engaged beyond the classroom. Contributions will
be donated to local and national non-profit organizations focused
on educational development and personal enrichment.
For related back-to-school images, store b-roll
and a Spanish version of this release, please
visit http://www.jcpnewsroom.com/posts/296/JCPENNEY-RINGS-IN-THE-SCHOOL-YEAR-WITH-TREND-BENDING-STYLES-TO-FIT-EVERY-KID-AND-DORM
and follow @jcpnews on Twitter.
Media Relations:
(972) 431-3400 or jcpnews@jcp.com
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishing retailers, is dedicated to fitting the
diversity of America with unparalleled style, quality and value.
Across approximately 1,020 stores and at jcpenney.com, customers
will discover a broad assortment of national, private and exclusive
brands to fit all shapes, sizes, occasions and budgets. For more
information, please visit jcpenney.com.
###
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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