Community of Canon Solutions America Customers Finds Success with First Conference
September 30 2015 - 8:35AM
thINK, an independent community of Canon Solutions America
production print customers, today announced that its first
conference, thINK 2015, was an overwhelming success. The event,
held September 8-10, 2015 at the Roosevelt Hotel in New York, drew
more than 350 attendees, making it the largest user group event for
inkjet production printing. "We knew when we started that there was
pent up demand for an event like this," said Mark DeBoer, Director
of Customer Experience at Darwill, Inc. and thINK 2015 Conference
Chair. "Even so, we've been blown away by the attendance numbers,
the excitement, and the enthusiasm generated by thINK 2015."
Throughout the 2 ½ day event, there was a sense of real community
as members came together to share their experiences, learn from
experts, and hear from those who are running inkjet today. "I'm a
firm believer in the power of networking," said Eric Hawkinson,
Senior Director of Marketing, Canon Solutions America Production
Print Solutions. "This conference is proof positive of the synergy
that happens when you bring people together to talk, learn, share,
and help one another." At the conference, sessions by
subject-matter experts explored a wide range of topics and panel
discussions offered attendees the opportunity to ask questions and
pick the brains of those who have already found inkjet success.
Event highlights included:
- Real world experiences – Panel discussions
from those who have already made the inkjet transition shared
experiences and advice on applications to start with and inkjet's
impact on their respective business models, departmental functions,
workforce requirements and customer expectations.
- Media trend preview – Canon Solutions
America's Senior Marketing Specialist John Crumbaugh shared
information on current and future inkjet paper. Paper partners were
on hand in the Partner Pavilion to show thINK members substrates on
the horizon.
- Inkjet press performance – Product managers
offered best practices for scheduling jobs, managing workflow,
estimating job costs, operator training, and paper selection.
- Marketing trends – Strategist Fred Neil shared
information on marketing to millennials and winning in the new
consumer age of social, local, and mobile.
- Market forecasts – InfoTrends' Jim Hamilton
shared the latest inkjet research, along with his predictions on
where the opportunities will be in the next decade.
- A trip to Canon EXPO 2015 New York – thINK
members visited the Professional Printing Zone to see
demonstrations of the long-awaited Océ VarioPrint i300 sheet-fed
inkjet printer and the newly announced Océ ColorStream 3000 Z
series.
Conference presentations will be available at thinkforum.com,
the robust learning portal for members of the community of Canon
Solutions America customers. thINK Forum members are already making
plans for the 2016 event, scheduled for next October in Boca Raton,
Florida. Based on the overwhelmingly positive survey responses
collected following thINK 2015, attendees are anxiously awaiting
next year's event. "So many of our members and partners have
already shared their commitment to attending thINK 2016," said
Victor Bohnert, thINK Executive Director. "With all of the great
feedback and suggestions we've received, we expect next year's
event will be even better than this one." About thINK
Forum
thINK is an independent community of Canon Solutions America
production print customers, solution partners, and print industry
experts. Led by some of the most successful inkjet service
providers in the country, it provides a forum for members to
network, gain knowledge, discuss common challenges, and share best
practices. For more information, visit thinkforum.com.
CONTACT: Victor Bohnert
victor@thinkforum.com
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