Associated Bank's commitment to digital banking is paying off
for customers
GREEN BAY, Wis., March 28, 2024 /PRNewswire/ -- Associated
Banc-Corp (NYSE: ASB) ("Associated") has earned the J.D. Power
Award for ranking highest in the J.D. Power 2024 U.S. Retail
Banking Satisfaction Study for the Upper Midwest Region for
customers' satisfaction with their retail bank.
The Retail Banking Satisfaction Study measures satisfaction in
seven dimensions: level of trust, people, banking how and when I
want, account offerings, digital channels, helping save time or
money, and resolving problems. Associated ranked #1 in: level of
trust, account offerings, banking how and when I want, and helping
save time or money.
"We are thrilled by this recognition, which is a testament to
the dedication of our team and our innovative investments in
digital banking technologies, driven by invaluable insights from
our customers. This accolade reflects our commitment to providing
exceptional service, from the first interaction to supporting every
aspect of our customers' financial well-being," said Andy Harmening, President and CEO, Associated
Bank. "As we continue to evolve, our goal remains clear – to be a
leading force in the financial services industry, celebrated for
delivering top customer experiences and bringing positive impact to
the communities we serve."
Associated has invested more than $40
million in digital-focused technology, tools and talent over
the past four years. In 2022, the bank launched a new digital
banking platform that continually delivers advancements in account
opening, self-service tools and AI-driven insights. With better
controls, insights and tools, Associated's digital platform helps
make customers' financial lives easier. These continual strategic
investments respond directly to customer feedback; the American
Bankers Association reported in October
2023 that 71% of consumers prefer to use a mobile app or a
computer to manage their bank accounts.
"Digital banking is becoming the norm, and our customers deserve
the best online and mobile banking experience," said David Stein, Executive Vice President, Head of
Consumer & Business Banking, Associated Bank. "Based directly
on their feedback, our new digital banking suite is packed with
difference-making features for powerful money management for
personal banking, small businesses and more. We believe combining
these capabilities with the long-standing excellence of our
customer support teams has helped us earn this recognition from
J.D. Power."
The J.D. Power 2024 U.S. Retail Banking Satisfaction Study is
based on responses from 105,355 retail banking customers of the
largest banks in the United States
regarding their experiences with their retail bank. It was fielded
from January 2023 through
January 2024. National banks are
defined as banks with more than $300
billion in domestic deposits; regional banks are those with
$65 billion-$299 billion in domestic deposits; and midsize
banks are those with 45-100 branches nationally and at least 20
branches within a respective region.
For more information about the J.D. Power U.S. Retail Banking
Satisfaction Study, visit the news release at
https://www.jdpower.com/business/press-releases/2024-us-retail-banking-satisfaction-study
and study at
https://www.jdpower.com/business/retail-banking-study-1.
ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of
$41 billion and is the largest bank
holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading
Midwest banking franchise, offering a full range of financial
products and services from nearly 200 banking locations serving
more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan
production offices in Indiana,
Michigan, Missouri, New
York, Ohio and Texas. Associated Bank, N.A. is an Equal
Housing Lender, Equal Opportunity Lender and Member FDIC. More
information about Associated Banc-Corp is available at
www.associatedbank.com.
Associated Bank Contact: Marilka Velez
Senior Director of Marketing
920-491-7518, marilka.velez@associatedbank.com
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SOURCE Associated Banc-Corp