By Matthias Rieker 

Wall Street's self-regulator fined LPL Financial LLC $950,000 for inappropriate sales of several types of alternative investments, including nontraded real-estate investment trusts, to its clients.

LPL, the nation's largest network of independent brokers, was among several brokerages who were fined by Massachusetts regulators in a similar case focused on nontraded-REIT sales. Despite certain risks, nontraded REITs have become an increasingly popular investment in recent years, particularly among people seeking income.

In a news release Monday, the Financial Industry Regulatory Authority Inc. said LPL failed to ensure that clients didn't put too much of their savings into nontraded REITs, oil and gas partnerships, business development companies, limited partnerships, hedge funds or other alternative investments.

Several states, and LPL itself, have set limits on how much of a client's portfolio can be committed to these riskier forms of investments, but LPL failed to see that the limits were always observed, Finra said. Between 2008 and 2012, LPL initially used a manual process that relied on outdated information to review whether an investment complied with suitability requirements, Finra said. The firm later implemented an automated system for review, but that database contained flawed programming, the regulator said.

"LPL exposed customers to unacceptable risks by not having an adequate system in place," Finra enforcement chief Brad Bennett said. "It failed to train its registered representatives to apply all the suitability guidelines appropriately." While neither admitting nor denying the charges, LPL consented to the fine.

Last May, Massachusetts regulators fined LPL $500,000 and ordered the firm to pay $4.8 million in restitution to clients for violating a state rule that an investor's purchase of REITs can't exceed 10% of the investor's liquid net worth.

The LPL penalty was part of more than $11 million the Massachusetts regulator's office collected in restitution and fines from six firms related to REIT sales: LPL, Ameriprise Financial Inc., Lincoln National Corp., Commonwealth Financial Network, Royal Alliance Associates and Securities Americas.

LPL said it already improved supervision, revised its alternative investment guidelines, enhanced the criteria used to identify risky transactions, and hired a consultant to review its systems. It fired a financial adviser who sold nontraded REITs, the firm said.

A spokeswoman for LPL said the changes "significantly strengthen our ability to review the suitability of these transactions and ensure that sales of these products in the future comply with all applicable requirements."

"LPL is pleased to have resolved this matter," she said.

Write to Matthias Rieker at matthias.rieker@wsj.com

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