NEW YORK, April 20, 2016 /PRNewswire/ -- Lamar
Advertising Company was recognized with the Ad Council's
Crystal Bell award at today's
TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL. Each year, this award is
presented to one out-of-home (OOH) advertising company for their
extraordinary contribution to the Ad Council's public service
campaigns.
The Ad Council, a national non-profit organization, is the
largest producer of public service campaigns in the U.S. Through
partnerships with non-profit organizations and federal government
agencies, the Ad Council works to drive change on public issues
through PSAs and innovative communications programs. All Ad Council
campaigns are posted to donated media space. The OOH advertising
industry ranked among the Ad Council's top supporters of providing
pro bono space in 2015, donating nearly $300
million in public service advertising.
This year's Crystal Bell Award
was presented to Lamar Advertising Company for their exceptional
generosity, leadership, and commitment to driving change around
social issues. In 2015, Lamar provided broad market exposure for
more than 30 Ad Council campaigns.
"We're extremely grateful to all of our OOH advertising partners
for their continued support of our campaigns," said Lisa Sherman, President and CEO of the Ad
Council. "Our partnership with Lamar Advertising Company brings
nationwide attention to the challenges that caregiving presents and
helps provide resources for families in need. We are extremely
grateful for all of the support that they give to our
campaigns."
Over Father's Day weekend last
June, Lamar used its digital platforms to bring nationwide
attention to caregivers by highlighting the Ad Council and OAAA's
Caregiver Assistance Roadblock. Lamar's contribution generated over
1 million digital OOH placements in 25 of its top markets.
"Out-of-home is a powerful medium, and we are proud to use our
inventory to help raise awareness of critical social issues
impacting communities across the U.S.," said Sean Reilly, CEO of Lamar Advertising Company.
"Giving back is an integral part of Lamar Advertising Company's
culture, and we are honored to have been selected as the recipient
of the Ad Council's Crystal Bell
Award."
About Lamar Advertising Company
Founded in 1902, Lamar
Advertising Company (Nasdaq: LAMR) is one of the largest outdoor
advertising companies in North
America, with more than 325,000 displays across the United States, Canada and Puerto
Rico. Lamar offers advertisers a variety of billboard,
interstate logo and transit advertising formats, helping both local
businesses and national brands reach broad audiences every day. In
addition to its more traditional out-of-home inventory, Lamar is
proud to offer its customers the largest network of digital
billboards in the United States
with over 2,400 displays. Please feel free to explore our website
www.lamar.com or contact us for additional information.
OAAA
OAAA is the national trade association for the
out of home (OOH) advertising industry. Founded in 1891, the
association represents more than 90 percent of the US industry
based on revenues. OAAA is dedicated to leading and uniting a
responsible OOH industry committed to serving advertisers,
consumers, and communities. The OOH industry generates more than
$7 billion annually in ad revenues
and donates more than $450 million in
space each year. For more information, please
visit www.oaaa.org.
The Ad Council
The Ad Council is a private, non-profit
organization with a rich history of marshaling volunteer talent
from the advertising and media industries to deliver critical
messages to the American public. Having produced literally
thousands of PSA campaigns addressing the most pressing social
issues of the day, the Ad Council has affected, and continues to
affect, tremendous positive change by raising awareness, inspiring
action and saving lives. To learn more about the Ad Council and its
campaigns, visit www.adcouncil.org, like us on Facebook,
follow us on Twitter or view our PSAs on YouTube.
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SOURCE The Ad Council