New Adobe Digital Publishing Solution Takes Aim at Marketers
July 29 2015 - 9:00AM
Business Wire
Adobe DPS Makes It Easier than Ever to Create Apps and
Deliver Content to Phones and Tablets
Adobe (Nasdaq:ADBE) today announced the general availability of
Adobe Digital Publishing Solution (DPS), the next generation of its
groundbreaking Digital Publishing Suite, pioneering new ways for
brands to deliver high-impact content to mobile apps. Using DPS,
corporations, universities and media companies can easily repurpose
existing content, empowering marketers and designers to create
immersive apps, without writing code. These apps can be targeted at
internal audiences or made available, through popular app stores,
for the general public.
“The new Adobe DPS makes it easier and more cost-effective to
deliver beautiful, compelling mobile apps – the kind of apps that
stand out from the competition and move brands forward,” said Nick
Bogaty, senior director, head of digital publishing at Adobe. “Now,
the creation of mobile apps and the ongoing delivery of content to
those mobile apps can be entrusted to marketers and designers, the
people who know their brand the best.”
New Features Created for Marketers and Designers
- Continuous Publishing. With
capabilities to push fresh content live, readers now have more
reasons to return frequently to DPS apps for fresh content and
updates. DPS, as part of AEM Apps, offers brands seamless control
over content. The solution integrates with other content management
systems, such as Drupal and Wordpress, and HTML design tools from
Adobe and others, all while still supporting InDesign CC based
workflows.
- Engaging Experiences. Apps
created with Adobe DPS deliver high-impact content to audiences in
a uniquely intuitive way. With the new collections feature, content
is now grouped together and delivered to smartphones and tablets on
iOS, Android and Windows. DPS also offers all of the app services
needed to acquire and retain audiences, including push
notifications; in-app messaging; intuitive search and content
discovery; and social network integration.
- Measuring and Delivering ROI.
Access built-in analytics, powered by Adobe Analytics Essentials
for Publications, part of Adobe Marketing Cloud, which capture
online and offline data and deliver retention analysis, acquisition
tracking, funnel conversion and more. Adobe DPS also supports a
variety of payment options for apps, such as single purchases,
subscriptions and all-access models for publishers and enterprises
who want to monetize content.
- Built for Business. Adobe DPS
now provides a new accounts control system that has been elevated
to the enterprise level, enabling organizers to assign permissions
to each person involved in the app creation process, including both
employees and outside agencies.
Creative Agencies Adopt Adobe DPS
With custom app development spending on the decline, creative
agencies are also adopting Adobe DPS and making it the new
standard. In the first two weeks of the DPS beta program, launched
on June 17, thousands of creatives from leading design agencies and
brands signed up.
"By putting development in the hands of creatives, DPS empowers
us to generate stunning, content-rich experiences, quickly and
easily - something never possible with native development," said
Harry Segal, co-founder of Segal Savad, the agency working with
Barneys New York to develop The Window, a beautiful, shoppable,
catalog-like app experience. "It's been wonderful to work with the
iconic luxury retailer Barneys New York to help amplify their
products and point of view using DPS, in an effort to further
deepen connections and brand loyalty with their customers. There is
also tremendous comfort in using the flexible and intuitive tools
we already know and trust from Adobe."
Growing an Industry Standard
Adobe DPS has established an unprecedented track record. With
thousands of apps created by leading brands, including Audi and
Celebrity Cruises, there have been hundreds of millions of app
downloads to digital devices. Seventy-five million unique visitors
from more than 244 countries have engaged with these apps, spending
173 million total hours immersed and entertained. Customers who
have released or are planning to release apps today built on this
new release of DPS include Barneys, Qantas, National Theatre of
Great Britain, and the UNC Kenan-Flagler Business School.
“Until now, the iPad edition of our publication launched at the
same time as the print edition, on the first of every month. This
meant customers rarely engaged with the content more than once –
they had no reason to,” said Jo Boundy, head of digital and
entertainment at Qantas. “Our new Qantas Magazine, created with
Digital Publishing Solution, is updated throughout the month,
providing readers with fresh, snackable content even when they’re
not travelling. In addition to broadening our distribution and
improving ongoing engagement, it lets us maximize our content and
provide customers with engaging travel information and inspiration
every step of their journey.”
Pricing and Availability
Adobe Digital Publishing Solution is available today and can be
purchased standalone, as an add-on component for Creative Cloud
enterprise or as part of Adobe Experience Manager Apps. Pricing is
available upon request. Existing Adobe Digital Publishing Suite
customers will get access to Adobe Digital Publishing Solution as
part of their current license agreements. Explore the next
generation of digital publishing by participating in a free 30-day
trial at: http://adobe.com/go/dps_trial.
Helpful Links
- Adobe DPS blog
- Twitter
- Facebook
About Adobe Digital Publishing Solution
With the all-new Adobe Digital Publishing Solution (DPS), design
and creative teams can easily create beautiful mobile apps without
writing code. Using DPS, organizations can drive deep engagement
through mobile app experiences, use flexible publishing
capabilities to continuously connect with users, and deliver
measurable business impact through apps—all with an
enterprise-grade platform from Adobe. Learn more at
www.adobe.com/go/dps.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo and InDesign are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States
and/or other countries. All other trademarks are the property of
their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20150729005444/en/
Adobe Systems IncorporatedDenise Styerwalt,
408-536-6393dstyerwa@adobe.comorText100Ashley Levine,
415-593-8434adobedps@text100.com
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