NEW YORK, Oct. 6, 2015 /PRNewswire/ -- The female action
figure pioneers at toy company IAmElemental today announced
a partnership with the UNC
Lineberger Comprehensive Cancer Center at the University of North Carolina - Chapel Hill in
support of Breast Cancer Awareness Month.
IAmElemental has created a metallic pink colorway of the popular
Bravery 4" articulated female action figure from Series 1/Courage,
as well as a set of greeting cards with Bravery-inspired images,
designed by female comic book, graphic novel and animation
artists. All proceeds from the sale of Pink Bravery and her
cards will fund breast cancer research at UNC Lineberger. A
limited quantity of figures and cards will be available at New York
Comic Con booth #1760 on October 8-11,
2015 and at http://www.iamelemental.com.
"IAmElemental's female action figures exist because of my
mother, who inspired me not only with her own bravery in her battle
against breast cancer, but also by teaching me early, critical
lessons about personal strength and empowerment. In her
memory, we are thrilled to align Pink Bravery with UNC Lineberger -
home to some of the most exceptional physicians and scientists in
the country - to support their work towards prevention, early
detection and treatment of cancer," said Julie Kerwin, IAmElemental's Chief Elemental
Officer.
The partnership between IAmElemental and UNC Lineberger
developed from a conversation between Kerwin and an early customer:
Dr. Claire Dees, a professor,
researcher and oncologist at the cancer center. "I have spent
the past 17 years taking care of breast cancer patients and
conducting clinical trials to move new anti-cancer drugs to patient
care. I am continually inspired by my patients who show
such remarkable inner power and strength, and I get up every day
hoping to make a difference in this disease. We at UNC
Lineberger are proud to be part of this unique fundraiser as we
work to find a cure for breast cancer," said Dees.
For more information, visit http://www.iamelemental.com or call
(800) 274-8282.
About IAmElemental: New York
City-based IAmElemental is a privately held toy company
creating the first-ever female action figures designed specifically
for girls (and boys!). IAmElemental envisions kids as the
creators of a play experience in which they are the active agents
in a story of their own design. Founded in 2013, the company
launched Series 1/Courage via Kickstarter, and was named by TIME
Magazine as one of the "25 Best Inventions of 2014" and "Top 10
Toys of 2014." "If you give a girl a different toy, she
will tell a different story"; "Play with power"; "It's character,
not characters"; "Shared, everyone's powers grow stronger"; and "We
have superpowers. Want some?" are trademarks of IAmElemental.
For more information, visit http://www.IAmElemental.com, Twitter:
@IAmElementalToy, Facebook: IAmElemental,
Instagram: IAmElementalToy.
About UNC Lineberger Comprehensive Cancer Center: One of
only 45 NCI-designated comprehensive cancer centers, UNC Lineberger
Comprehensive Cancer Center brings together some of the most
exceptional physicians and scientists in the country to investigate
and improve the prevention, early detection and treatment of
cancer. With research that spans the spectrum from the laboratory
to the bedside to the community, UNC Lineberger faculty work to
understand the causes of cancer at the genetic and environmental
levels, to conduct groundbreaking laboratory research, and to
translate findings into pioneering and innovative clinical trials.
For more information, please visit
http://www.unclineberger.org.
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SOURCE IAmElemental