LONDON, December 19, 2012 /PRNewswire/ --
myThings, a global leader in conversion-driven display
advertising solutions, announced today the launch of its innovative
pretargeting product, powered by visual recognition. The
first-of-its-kind solution can pinpoint a user's shopping intent by
analysing visual attributes of a product image to acquire new
in-market users.
With pretargeting, the company now offers data-driven
performance display solutions for every stage of a user's purchase
path. Just like paid search, it is an intelligent method to acquire
new users by leveraging intent data. However, visual data is much
more powerful than keyword data as it is able to capture explicit
rather than implicit intent. Adding display's branding power and
its massive reach further strengthens pretargeting's value
proposition.
The driving force behind myThings' ability to determine explicit
intent data lies in its advanced visual recognition technology that
analyzes a product's visual parameters
- shape, outline, color and even texture, in addition to meta
data such as title and price - and matches it to a myThings'
advertiser's products inventory.
For example, imagine a user enters a "coffee machine" keyword
term in a search box. The user might be looking to buy such a
machine, but he may only be looking for the manual. His intent is
only implicit. If, however, he browses a product page of a specific
coffee machine on a price comparison site and reads product
reviews, it is safe to conclude that he is actively looking to buy
this product.
Ultimately, an in-market consumer who has never been on the
advertiser's website will be presented with a highly relevant
banner showing identical and/or similar coffee machines offered by
the advertiser, during the crucial market research phase in his
purchase decision process.
"Pretargeting based on Visual recognition technology is a highly
innovative solution," commented Benny
Arbel, CEO of myThings. "With upper funnel dynamic display
and lower funnel personalized retargeting, we have now completed
the data-driven performance display circle with mid funnel
pretargeting. It is an holistic, end-to-end performance display
offering that acquires new users and maximizes the value of
existing ones."
An extensive, six-month long testing period has shown that
pretargeting generates a 5X uplift in click-through-rates compared
to standard display acquisition campaigns and a post-click
conversion rate that is comparable to paid search.
About myThings:
Founded in 2005, myThings is the global leader in
conversion-driven, personalised display advertising solutions,
driving incremental sales at scale for top online retailers. The
company delivers superior performance through specialised
data-driven display technology centered on conversion prediction
machine-learning algorithms. Its data-driven solutions span the
entire sales funnel and include personalised retargeting,
pretargeting, look-alike targeting and dynamic display.
myThings, named by Deloitte among the top 20 fastest-growing
technology companies in the EMEA region, personalises over three
billion banner impressions a month and operates in 16 markets
including the US, UK, France,
Germany, Brazil, Russia and Japan. Among its clients are top tier
companies such as ToysRus, Shop Direct Group (Littlewoods, Very),
McAfee, Zalando, Adidas, KLM, T-Mobile, Microsoft Store, Vodafone
and Orange.
For more information, visit myThings.com.
Press contact:
Viktoria Kanar
pr@mythings.com
+972-54-308-3721
SOURCE myThings