PARSIPPANY, N.J., Nov. 26,
2012 /PRNewswire/ -- Durex, the Global Sexual Wellbeing giant,
is joining the fight against HIV and AIDS by donating one condom
for every person who gets involved in its #1Share1Condom social
media campaign leading up to World AIDS Day on December 1st. The new global
initiative, which will run from November
26th until December
1st, will leverage the power of Twitter and
Facebook to generate awareness about the need for prevention
education in order to help decrease transmission rates.
Even after 25 years of World AIDS Day events, the transmission
of HIV remains a global issue. According to UNAIDS, 2.5 million
people were newly-infected with HIV in 2011. Durex is joining
forces with HIV prevention organizations on a global scale to help
drive the mission of the first HIV-free generation and has
symbolically set its condom donation target at 2.5 million, which
it hopes to reach by the end of World AIDS Day. Condoms will
go to global and local charities that share its mission of
combating HIV-transmission, including dance4life. Through its
school programs, dance4life educates and mobilizes young people to
stop the spread of HIV and AIDS.
How does it work? Durex will donate one condom for every
consumer who:
- Tweets a message about HIV and AIDS using the #1share1condom
hashtag, OR
- Shares the Durex World AIDS Day image or video found on the
Durex Facebook page (www.facebook.com/DurexUSA)
"Durex is committed to improving knowledge and understanding of
HIV and to raise awareness of how to prevent HIV transmission,"
commented Kevin Harshaw, Marketing
Director of Personal Care at Reckitt Benckiser, the parent company
of Durex. "We've supported the fight against HIV over the
years, mainly through local projects. This year, we have decided to
use our global market presence to create an initiative that will
get the world talking and sharing."
For additional information on how to support the campaign, visit
www.1Share1Condom.com.
About Reckitt Benckiser (RB):
Reckitt Benckiser (RB)
is a global consumer goods leader in health, hygiene and home.
With a purpose of delivering innovative solutions for healthier
lives and happier homes, RB is in the top 25 companies listed on
the London Stock Exchange. Since 2000 net revenues have doubled and
the market cap has quadrupled. Today it is the global No 1 or No 2
in the majority of its fast‐growing categories, driven by an
exceptional rate of innovation. Its health, hygiene and home
portfolio is led by 19 global Powerbrands including Nurofen,
Strepsils, Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol,
Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite,
Calgon, Airwick, and French's, and they account for 70% of net
revenue.
RB people and its culture are at the heart of the company's
success. They have an intense drive for achievement and a desire to
outperform wherever they focus, including in CSR where the company
has reduced its Carbon footprint by 20% in 5 years and is targeting
now to deliver a 1/3 reduction in water use, 1/3 further reduction
in Carbon and have 1/3 of its net revenue coming from more
sustainable products by 2020.
The company has operations in over 60 countries, with
headquarters in the UK, Singapore,
Dubai and Amsterdam, and sales in almost 200 countries,
the company employs approximately 32,000 people worldwide.
For more information visit www.rb.com.
SOURCE Reckitt Benckiser