Socialbakers, Global Leaders in Social Media Analytics, Raises $6M
in a Round Led by Index Ventures to Accelerate Growth
SAN FRANCISCO, Nov. 19, 2012 /PRNewswire/ -- Socialbakers, the
company major global brands rely on for social media analytics,
announced today it has secured $6
million funding to further expand its category-leading
social media measurement platform. The current round was led by
Index Ventures, with additional follow-on funding from first-round
investor Earlybird Venture Capital.
Socialbakers is trusted by the biggest brands in the world,
including, McDonald's, Nestle, Henkel, LVMH, Vodafone and many
more.
More than a fifth of all Fortune 500 companies are Socialbakers'
clients and in total, each month more than 450,000 marketing
executives use Socialbakers comparative analytics platform to
measure social media performance across all major networks
including Facebook, Twitter, YouTube, LinkedIn and Google+, and to
optimize their social marketing strategy.
By implementing Socialbakers, brands are able to efficiently
compare their social media activities with the competition. In just
two years since launch, Socialbakers, with its user-friendly
platform, has established itself as a global leader in the field of
competitive intelligence and social media benchmarking,
measurement, statistics, and brand performance metrics.
The company recently gained worldwide recognition for measuring
real-time global Facebook & Twitter analysis for the
London 2012 Olympics and this
month's US Presidential Election.
Today, Socialbakers.com is the single most-cited source for
global social media statistics, monitoring 10 million social media
corporate profiles.
"There is no question that Socialbakers leads this space. Their
name is now synonymous with intelligent social media measurement
and benchmarking," said Index Ventures Partner, Jan Hammer. "With a management team as deeply
committed to becoming the authority in social media measurement, it
is both a pleasure and exhilarating to be part of their astonishing
business."
Socialbakers is also renowned for establishing industry-accepted
social media KPIs and measurements, such as Socially Devoted, which
measures the quality of customer service in social media
channels.
To satisfy growing global demand for its social measurement
platform, Socialbakers has rapidly expanded its team over the past
two years, adding new offices in Sao
Paulo, Mexico City,
Dubai and Istanbul, in addition to its Prague, London, Munich, Paris
and San Francisco bases.
"With this funding, we will continue building our platform's
social measurement features to help companies target their
audiences more efficiently, while allowing them to react quickly to
the ever-changing social media environment and providing dedicated
global care to address their individual needs," said Socialbakers
CEO Jan Rezab.
For more information about Socialbakers' social media analytics
tools, visit www.socialbakers.com.
About Socialbakers:
Socialbakers is a user friendly social media analytics
platform which provides the only global solution that allows brands
to measure, compare, and contrast the success of their social media
campaigns with competitive intelligence.
Since 2009 Socialbakers has continuously developed innovative
tools for companies to measure and maximize the effectiveness of
their social marketing campaigns across all major social networks.
With more than 160 employees located in 10 offices worldwide,
Socialbakers is one of the world's fastest growing social media and
digital analytics company.
Defined by rapid product innovation and relentless dedication
to customer success, Socialbakers is closely connected with key
social and digital companies, such as Twitter, Facebook, YouTube,
LinkedIn and Google+. In the world of social marketing, where
tactics and strategies are rapidly evolving, Socialbakers
continually develops and improves products in order to fit the
individual needs of our clients.
Recognizing the utility of Socialbakers' products, Facebook
has awarded Socialbakers three Preferred Marketing Developer
badges.