Heineken Launches Mural Project And Bike Tour With Six Renowned,
Bi-cultural Street Artists During Art Basel Miami In The Heart Of
The Wynwood Art District
MIAMI, Nov. 13, 2012 /PRNewswire/ -- World renowned Art
Basel, the most important art show in the
United States, a cultural and social highlight for the
Americas, heads back to South
Florida for a supreme exhibition of our world's most
exquisite and prominent artists. Among the many uniquely special
satellite events during Miami's
Art Week is the launch of Heineken's Open Your World Mural
Project, which has been carefully curated to include some
of the most talented veterans in street art. Celebrity-status
street artists Chor Boogie, Estria,
Prime and Don Rimx will leave their mark
on Miami adding great value to the
city's thriving outdoor gallery including Miami-based prolific artists with the street
cred to match, Trek6 and CP1. The
Heineken Artists feature a conglomeration of bi-cultural
visionaries known to employ distinctive skills and vision on the
murals they coat with their muse. Tasked with the mission and
creative freedom to interpret Heineken's Open Your
World message, the murals will take a life of their own and
inspire all who bear witness.
Pop Up Parties
Adding to this fascinating
street art showcase are the secret mural site pop-up parties paired
with the musical expressions of inspiring DJs, true masters of the
decks and turntables, for a true audiovisual experience.
Spontaneous pop-up parties with Miami's best DJ's will surprise Heineken
lovers at the mural sites and will be announced on Twitter by
following #heinekenmurals.
The Heineken Mural Project Bike Tour
Art lovers will
have no trouble sighting each mural and cutting through the Art
Basel week traffic with the help of Wynwood Art District's first
Deco Bike station which will reside in front of Wood Tavern, home
of the Heineken Beer Garden. In addition, Heineken and Deco
Bike have partnered to bring a bike station across from Art Miami
in Midtown as well. Deco Bike is a bicycle sharing and rental
program operating in Miami Beach
and Surfside, yet to reach the
pedestrian-friendly Wynwood Art District or Midtown. For the first
time, art-loving pedestrians will benefit from green
transportation in Heineken-branded Deco Bikes complete with QR
code map technology. The QR (quick-response) codes both on the bike
station map and murals will provide inside-info regarding the
murals, artists and special events. Patrons 21 and over are
encouraged to visit each mural, stop by the Heineken Beer Garden at
Wood Tavern, view more artist work at the Heineken Hub and enjoy
live music at The Stage during Miami's Art Week.
Heineken Mural Project Launch
Party
Media + VIP Event
Cafeina Lounge
Thursday, November 29, 2012 |
7 to 11 p.m.
297 Northwest
23rd Street | Wynwood Arts District
Music By DJ Lolo // Lauren Reskin of
Sweat Records
Special Guest Set by DJ Tom Laroc
Meet and Greet with Heineken Artists
____________________________________
Heineken Beer Garden and Bike
Station
Wood Tavern
December 3 to 9, 2012
2531
NW 2nd Avenue | Wynwood Art District
____________________________________
Heineken Midtown Bike
Station
Art Miami
December 3 to 9,
2012
Midtown Blvd (NE 1st Ave) Between NE 32nd and NE
31st
_____________________________________
Heineken Artist Hub
The
Workshop Collective
View work by The Heineken Artists, enjoy Heineken products and
giveaways.
December 6 to 9,
2012 | 2:00 p.m. to 7:00 p.m.
171 NW 23 St,
Wynwood Art District
___________________________________
Heineken Music Hub
The
Stage
Check out live music by national and local bands while enjoying
the
Heineken Beer Garden at Miami's
best live music venue.
December 3 to 9, 2012
170
NE 38th Street, Design District, Miami
___________________________________
Pulse Art
Fair
Heineken Sponsored Satellite Fair
December 6 to 9, 2012
1400
North Miami Avenue, Miami
For more information on the
Heineken Mural Project, please
visit:
www.remezcla.com/heinekenmuralproject
ABOUT HEINEKEN USA
HEINEKEN USA Inc., the nation's premier bier
importer, is a subsidiary of Heineken International BV, which is
the world's most international brewer. European brands imported
into the U.S. include Heineken Lager, the world's most
international bier brand; Heineken
Light; Amstel Light, a leading imported light bier brand;
Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic
brew. Heineken USA is also the
exclusive USA importer for the
Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia
brands from Mexico. For a safe
ride home, download the Heineken USA-sponsored Taxi Magicâ„¢ application from
your smartphone at taximagic.heineken.com. Please visit
www.EnjoyHeinekenResponsibly.com
MEDIA CONTACT:
JLPR
JennyLee Molina
Mobile: 786.975.9596
jennylee@jl-pr.com
MSL Group
Rich Mitchell
Telephone: 646.500.7773
richard.mitchell@mslgroup.com
SOURCE HEINEKEN USA