KIT digital Gets Bloomberg on Air in Mongolia
October 17 2012 - 10:00AM
Marketwired
KIT digital, Inc., (NASDAQ: KITD), a leading video management
software and services company, working in partnership with the
Trade & Development Bank (TDB) of Mongolia, today announced
that leading business broadcaster Bloomberg Television has launched
Bloomberg TV Mongolia, the first international news operation based
in one of the fastest-growing investment environments in Asia. The
HD channel went on air on the 8th of October 2012, using a tightly
integrated production and playout platform designed and built by
KIT digital.
The production team, including more than 30 local journalists
trained by Bloomberg, will create five hours of content each week
reflecting the business world in Mongolia and the Asia-Pacific
region. The rest of the channel output, which can be seen on cable
television as well as on the national digital terrestrial platform,
will be derived from Bloomberg's international content. This
includes the pan-Asia Bloomberg feed as well as content from
London, with BTV Mongolia adding its own graphics and tickers as
well as realtime translation from other languages. BTV Mongolia
will also provide information on the Mongolian market to other
Bloomberg services, providing a unique insight.
"We are honoured to be a part of this exciting launch, and to be
able to offer our experience and expertise in broadcast journalism
to an important region," said Parry Ravindranathan, Head of
Bloomberg Television for Asia-Pacific. "Our partnership with The
Trade & Development Bank of Mongolia is part of our momentum in
establishing strategic long-term partnerships in Asia which we
believe will enhance market transparency in local markets."
The system in Ulan Bator combines studio production with fast
turnaround editing and graphics to package content for different
services. Automated graphics technology from Vizrt is an important
element in localising the international content.
Bloomberg is a pioneering user of the FIMS (framework for
interoperable media systems) standard to speed systems integration
in file-based workflows, and it is an important part of the
interface between the local system and the international content
repository in London. Work on the project began in April 2012, with
a tight timescale of just six months to create the whole system and
complete training and rehearsals for the launch.
"This was a project where our integration skills were brought to
bear on a typical modern challenge: the need to create a highly
productive, highly flexible environment which could be operated
intuitively by journalists and technicians in a new venture," said
Nicole Dixon, Managing Director of KIT digital Asia-Pacific. "In a
rapidly changing media world, agility is critical if opportunities
are to be seized as they are presented. The Trade & Development
Bank of Mongolia had the rare opportunity to work with Bloomberg on
a dedicated channel, and wanted it on air as quickly as possible to
stake its claim in the local broadcast environment as it is
refined. We were delighted to make that project happen."
About KIT digital, Inc. KIT digital
(NASDAQ: KITD) is a leading video management software and services
company. Cosmos and Cloud, the company's video asset management
systems, enable leading broadband media companies to produce,
manage and deliver multiscreen socially-enabled video experiences
to audiences wherever they are. KIT digital services nearly 2,500
clients in 50+ countries including some of the world's biggest
brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB,
Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media Group,
Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia,
Telefonica O2, Universal Studios, Verizon, Vodafone, VRT and
Volkswagen. KIT digital maintains headquarters in New York City and
offices in more than a dozen countries around the world. Visit the
company at www.kitd.com or follow on Twitter at
www.twitter.com/KITdigital
About Bloomberg Television Bloomberg
Television, an award-winning, multi-platform 24-hour business and
financial news network, provides continuous coverage of the people,
companies and ideas that move global markets. Broadcasting from
centers in New York, London, Singapore and Hong Kong and powered
with an unparalleled news gathering team of 2,300 news
professionals in 146 bureaus across 72 countries worldwide,
Bloomberg Television delivers real-time business news to over 310
million households globally. In addition to major cable and
satellite providers, Bloomberg.com and Bloomberg Mobile, the
network is available on the Bloomberg Professional service, used by
the most influential individuals, corporations, financial
institutions, investors and the world's central banks, commercial
banks, government agencies, legal professionals and news
organizations. With Asia being one of the most active growth
regions in the world, Bloomberg Television is delivering more local
content, and fast, accurate, unbiased, market-moving news from
market makers in Asia. For more information on Bloomberg
Television, please visit www.bloomberg.com/tv and follow us on
Twitter (@BloombergTV) and Facebook.
About Trade & Development Bank of
Mongolia Trade & Development Bank of Mongolia TDB, with
its leading position in universal banking, offers a full range of
services, including large corporate, SME and retail lending and
acts as a primary lender to most of the country's leading
corporations. The Bank has consolidated its market-leading position
in the handling of international trade finance and remittance, with
access to credit lines from major international lenders and
correspondent banking relationships with over 150 international
financial institutions. TDB offers over 100 types of international
standard banking products and has about 1000 highly qualified staff
providing personal attention and user friendly banking services
through a network of 43 branches and settlement centers. TDB is
undoubtedly the major player in the financial and banking markets
as well as a major innovator of the Mongolian financial sector. In
2004, TDB was the first bank in the country to receive the
investment from the Asian Development Bank (ADB) and International
Finance Corporation (IFC). In 2006 TDB became the first commercial
bank in Mongolia rated by Moody's Investors Service. The Bank
continuously increases its income figures and asset size.
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KIT digital Media Contact: Werbayne McIntyre Interim SVP,
Global Marketing and Communications Tel. +44 7590 554 845 Email
Contact KIT digital Investor Contact: Murray Arenson SVP,
Investor Relations & Corporate Initiatives Tel. +1-646-553-4900
Email Contact
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