PLANO, Texas, April 11,
2016 /PRNewswire/ -- Pizza
Hut is joining forces with
Marvel's Captain America: Civil War to give
pizza lovers the power to choose a side in what is destined to
be one of the year's biggest movie battles. Although there may
be a war onscreen, Pizza Hut is putting an end to all dinner table
battles with its $5 Flavor
Menu – and with the addition of the ALL-NEW
Stuffed Garlic Knots to the $5 Flavor Menu, pizza fans now have
even more reason to say "yes" to their favorite Pizza Hut items. An
order of Stuffed Garlic Knots includes 10 knots stuffed with
mozzarella cheese for just $5.
"The new Captain America movie is centered around the concept of
picking sides – Iron Man versus Captain America – but at Pizza Hut,
we know picking sides doesn't have to lead to an all-out battle,"
said Jared Drinkwater, Vice President of Marketing, Pizza
Hut. "With the $5 Flavor Menu,
we're giving customers the power to choose at a price
that allows them to say 'yes' to all of their
favorite items, including medium 1-topping pizzas."
As part of the promotional partnership, Pizza Hut and Marvel
have developed an action-packed Captain America: Civil
War-themed digital hub for adult audiences at
www.PizzaHut.com/CaptainAmerica. The hub, which
launches April 11, gives Marvel fans and pizza lovers access
to exclusive Captain America: Civil War content, including
never-before-scene clips and stills from the latest Marvel film.
The site also features a quiz allowing users to pick which side
they should root for – Captain America or Iron Man – for the chance
to win epic prizes, including a trip to a future Marvel movie
premiere, behind-the-scenes access to a Marvel prop house and
more.
The hub will serve as a housing agent for content that can
exclusively be experienced at
www.PizzaHut.com/CaptainAmerica. This is the first
entertainment from Pizza Hut designed to provide consumers with
material to stay engaged while awaiting their order.
"Being able to provide our customers with unique content
exclusively through our channels is one of the many exciting ways
we are bringing this effort to life," added Drinkwater. "A wide
variety of prizes and unique experiences tied directly to the film
will be fun and entertaining for Marvel and Pizza Hut fans
alike."
In addition to the digital hub, Pizza Hut will launch
a fully integrated marketing campaign for adults, including a
new television spot featuring Captain America: Civil
War footage, two new Captain America: Civil
War-themed boxes – one highlighting Captain America, the
other featuring Iron Man – and more.
"In Marvel's Captain America: Civil War, we see
the Avengers team during one of their toughest times. They're torn
apart by conflict, and we're left wondering if anything can bring
the team back together," said Mindy
Hamilton, Senior Vice President of Global Partnerships,
Marvel Entertainment LLC. "Whether you are Team Cap or Team Iron
Man, we are excited to give our fans the opportunity to choose
their side through this effort with Pizza Hut and unite Marvel
fans around the film's release."
Pizza Hut introduced its first value menu – the
$5 Flavor Menu – earlier this
year. The nationally-available
menu features nine delicious items, including the
new stuffed garlic knots, a medium one-topping pizza,
eight bone-out WingStreet® Wings, the Ultimate
Hershey's Chocolate Chip Cookie, Hershey's Triple Chocolate
Brownie, Tuscani Pasta, a double order of breadsticks or
flavor sticks and four 20-oz. beverages, for just $5 each when ordering two or more.
As the first national pizza chain to remove
artificial flavors and colors from its core pizzas, Pizza
Hut also has the world's busiest website in the pizza category
at www.PizzaHut.com, with nearly 50 percent of the company's
orders coming through digital channels and more
than 30 percent via mobile device.
Marvel's Captain America: Civil War hits
theaters on May 6, 2016. For
more information, visit www.PizzaHut.com or
www.Marvel.com/CaptainAmerica.
About the Contest
NO PURCHASE NECESSARY. Promotion begins on
4/11/16 at 12:00:01 a.m. ET and ends on 5/8/16 at 11:59:59 p.m.
ET. Open only to legal U.S. residents residing in
the 48 contiguous US/D.C. who are 18+. See Official
Rules at PizzaHut.com/CaptainAmerica for additional
eligibility restrictions, prize descriptions/restrictions/ARVs and
complete details. Void where prohibited. Sponsor: Pizza Hut,
Inc.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
delivers more pizza, pasta and wings than any other restaurant in
the world. The company began 58 years ago in Wichita, Kansas, when two brothers borrowed
$600 from their mom to start a
pizzeria.
What started out small has become the biggest pizza company in
the world and today operates more than 15,600 restaurants in more
than 97 countries serving innovative pizzas, traditional
favorites like the signature Pan Pizza, and much more. Pizza Hut
also is the proprietor of the BOOK IT!® Program,
which is a long-standing children's literacy program used in more
than 630,000 classrooms nationwide. For more information,
visit www.PizzaHut.com. Follow Pizza Hut on Facebook
(www.facebook.com/PizzaHut), Twitter (www.twitter.com/PizzaHut) and
Instagram (www.instagram.com/PizzaHut).
*For all media inquiries, please contact Pizza Hut:
Doug
Terfehr, 972-338-6992, Doug.Terfehr@yum.com
Courtney
Moscovic, 972-338-8288, Courtney.Moscovic@yum.com
About Marvel's "Captain America: Civil War"
Marvel's "Captain America: Civil War" finds Steve Rogers leading the newly formed team of
Avengers in their continued efforts to safeguard humanity. But
after another incident involving the Avengers results in
collateral damage, political pressure mounts to install a system of
accountability, headed by a governing body to oversee and direct
the team. The new status quo fractures the Avengers, resulting
in two camps—one led by Steve
Rogers and his desire for the Avengers to remain free to
defend humanity without government interference, and the other
following Tony Stark's surprising
decision to support government oversight and
accountability.
Marvel's "Captain America: Civil War" stars Chris Evans, Robert
Downey Jr., Scarlett
Johansson, Sebastian Stan,
Anthony Mackie, Don Cheadle, Jeremy
Renner, Chadwick Boseman,
Paul Bettany, Elizabeth Olsen, Paul
Rudd, Emily VanCamp,
Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are
directing with Kevin Feige
producing. Louis D'Esposito, Victoria
Alonso, Patricia Whitcher,
Nate Moore and Stan Lee are the executive producers. The
screenplay is by Christopher Markus
& Stephen McFeely. Get ready to
pick a side and join the nonstop action playing out on two fronts
when Marvel's "Captain America: Civil War" opens in U.S. theaters
on May 6, 2016.
Marvel's "Captain America: Civil War" is rated PG-13 for
extended sequences of violence, action, and mayhem.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
Marvel.com. © 2016 MARVEL
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SOURCE Pizza Hut