LOUISVILLE, Ky., Aug. 17, 2015 /PRNewswire/ -- On the heels
of the widely lauded May ad campaign, Kentucky Fried Chicken®
continues to weave Colonel Sanders into the fabric of American pop
culture with its latest advertising spots featuring "Last Comic
Standing" judge and "Saturday Night Live" veteran Norm Macdonald as its iconic, ribbon-tied
founder. The "Real" Colonel Sanders is now back to sell the
world's greatest chicken.
"Other than not quite looking like him, his voice being
different, and his inability to cook the world's best chicken, we
thought Norm was the perfect choice to play the Real Colonel. I
think the fans will agree," says
Kevin Hochman, chief marketing
officer KFC US.
As many now know, Colonel Harland
Sanders lived the American dream so we could all eat the
American dream. Whether it was his stint as a US Army
mule-tender in Cuba, a ferryboat
entrepreneur, an amateur obstetrician, or an unsuccessful political
candidate – Colonel Sanders lived far too amazing a life to be told
in just one act!
The latest spots (http://therealcolonel.press) continue to pay
homage to KFC's history. "For the first ads, we rebooted
things that made Kentucky Fried Chicken the most favorite chicken
brand in the world. We brought back the Colonel's iconic
office, his white stretch limo, and the children's mandolin band he
outfitted with instruments and white Colonel Suits to create
authentic Kentucky bluegrass
music," said Hochman, "And the new set of ads are more of that same
homage to the things that made Kentucky Fried Chicken such an
important part of American families."
"I was blown away when I learned that Colonel Sanders didn't
even start KFC until he was 65. That's a whole lot of legend to fit
into a couple decades, and it takes a strong work ethic, the kind
you don't see every day, to do it like he did," says Norm
Macdonald. "He never gave up, never accepted less than
the best and never held back an opinion. Plus he looks great in
white."
Along with the fall advertising campaign, KFC is honoring its
would-be 125-year old founder's invention of the "home meal
replacement" with the introduction of a family-sized version of the
immensely popular $5 Fill Up® – the
$20 Family Fill Up™. The menu item
supports the Colonel's belief that a family meal replacement can be
plentiful AND valuable when it's made "the Hard Way" by KFC
cooks.
"It makes me feel good that my food has helped make life a
little easier for people," the Colonel once said. And with
eight pieces of the Colonel's Original Recipe® chicken, two large
orders of mashed potatoes and gravy, one large coleslaw, and four
biscuits – all for just $20 – KFC can
continue feeling good about satisfying the entire family for a
great price.
The Colonel Returns
In May, KFC brought Colonel
Sanders back to the forefront, bringing the legend to life via an
interactive web experience with The Hall of Colonels
(www.colonelsanders.com), broadcast and digital spots featuring
impressionist and comedian Darrell
Hammond as Colonel Sanders, a social media takeover in the
voice of the Colonel, and new in-restaurant experiences. This
kicked off the brand's multi-year revitalization strategy aimed to
"Make the Colonel Proud" by investing in store and packaging
redesign, back of house modernizations to improve existing product
execution and enable new product development.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain. KFC specializes in Original Recipe®,
Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips,
Hot Wings™, Go Cups, KFC Famous Bowls™, Pot Pies, freshly made
chicken sandwiches, biscuits and home-style side items. There are
more than 19,400 KFC outlets in 120 countries and territories
around the world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM.)
For more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
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SOURCE KFC Corporation