LOUISVILLE, Ky., July 6, 2015 /PRNewswire/ -- Con-goers and
Gaslamp Quarter visitors will experience a "little bit of
Colonel-ing" in San Diego this
week via three unique activations from Kentucky Fried Chicken.
After all, Colonel Sanders, with his iconic superhero-esque
all-white suit, black ribbon tie, and signature bling would have
been the quintessential cosplayer.
The Comics
The colorful life of KFC's founder was
first immortalized this past May with a new, robust brand campaign
featuring the interactive archive site Hall of Colonels,
www.colonelsanders.com. The Hall chronicles the legendary chicken
salesman's life from sixth grade dropout and gun fighting gas
station owner to fried chicken magnate. Now, KFC is bringing the
site to life in the graphic novel "KFC Presents: The Colonel's
Adventure Comics," a limited edition comic being distributed
around the Gaslamp Quarter by costumed Colonels and Colonettes on
Friday, July 10. Each limited edition
Colonel's Adventure comic will be poly-bagged with the
Colonel's iconic black ribbon tie and select packages will also
include highly coveted collector's edition comics.
"Harland Sanders wasn't born 'The
Colonel.' Like most comic book heroes, he started out as an
underdog and overcame obstacles that gave him superhuman cooking
skills and an amazing superhero costume. Both catapulted him
to iconic status," says Kevin
Hochman, chief marketing officer, KFC US. "We thought a
comic about the Colonel's true-life origins story would be
interesting to fans, as well as anyone who loves an amazing
superhero story – only this one is one hundred percent true."
The comic depicts early events in Colonel Sanders' life that
eventually led to the discovery of his real super power: the
combination of a pressure cooker and secret blend of 11 herbs and
spices, better known as his world-famous Original Recipe®
Chicken.
The Colonels
Through a partnership with Adult Swim,
the brand will honor its founder - while satiating the internet
access hungry – with seven life-sized Wi-Fi-enabled Colonel Sanders
statues positioned around various intersections of the Gaslamp
Quarter. Each feature Sanders' iconic smile and traditional
white suit, with six dressed in eclectic cosplay attire: a vampire,
a unicorn, a Martian, a werewolf, an anime character, and a furry.
When con-goers locate the Colonel statues and connect to the Wi-Fi,
they'll be directed to a co-branded KFC and Robot Chicken digital
hub at www.adultswim.com/KFC to check out KFC and Robot Chicken
custom content. Each day, Adult Swim and KFC will surprise a
limited number of fans who post photos of themselves with the
statues and the hashtag #colonelsanders to social media with a free
Robot Chicken t-shirt.
The Chickens
In addition, Adult Swim and KFC will
bring together two iconic characters for the very first time in a
multi-platform program spanning on-air, online and on-site
activations that put Colonel Sanders and the Robot Chicken front
and center at this year's convention. Through the partnership,
Stoopid Buddy Stoodios, the studio behind the Emmy® Award-winning
series Robot Chicken, have created three 60-second custom
stop-motion spots starring the Colonel and robot chicken in an epic
space adventure that will play out over the next four months. The
first episode, which was created by series co-creators Seth Green and Matthew Senreich, will premiere
on Thursday, July 9 at the Adult Swim
on the Green screening event in San
Diego, just before it debuts on Adult Swim later that
evening. Free custom-created Robot Chicken t-shirts and KFC
$5 Fill Ups™ will be provided for
attendees of that event.
Visit http://colonelcomic.press for more information and to
access a digital version of "KFC Presents: The Colonel's
Adventure Comics."
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken®, Extra Crispy™ Tenders,
KFC Go Cup®, Famous
Bowl®, pot pies, freshly made chicken
sandwiches, biscuits and home-style side items. There are more than
19,400 KFC outlets in 120 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM). For
more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
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SOURCE KFC Corporation