Wyndham Hotel Group Unveils Multi-Million Dollar Marketing Campaign to Launch New Loyalty Program
May 11 2015 - 8:40AM
Business Wire
Hospitality Powerhouse Casts Kristofer Hivju of
“Game of Thrones” and “Force Majeure” Fame as ‘Wyndham Rewards
Wyzard’ and Celebrates with 3,000 Bonus Point Summer Promotion
Wyndham Hotel Group, the world’s largest hotel company, today
announced the global launch of its groundbreaking new loyalty
program, Wyndham Rewards®, with the debut of a multi-million
dollar, integrated umbrella marketing campaign.
The Wyndham Rewards Wyzard (Photo:
Business Wire)
Conceived and produced in partnership with People Ideas &
Culture’s Group Company CY&N by PI&C, Wyndham Rewards is
investing $100 million in the new campaign, which stars Kristofer
Hivju from “Game of Thrones” and “Force Majeure,” and includes
playful TV and radio spots, digital media assets and on-property
collateral at more than 7,500 hotels worldwide. To celebrate,
Wyndham Rewards is kicking-off a summer promotion where members can
earn 3,000 bonus points after just one qualified stay, now until
September 7th.
“We are thrilled to launch a marketing campaign that uses a fun,
whimsical approach to show how simple and easy it is for members to
earn and redeem the rewards they deserve across our portfolio of
iconic brands,” says Josh Lesnick, executive vice president and
chief marketing officer at Wyndham Hotel Group. “We are
transforming the landscape of loyalty and launching the richest
program in the industry, rewarding our members with what they want
most – a free night.”
Introducing The Wyndham Rewards Wyzard
A modern, colorful take on a timeless persona, the “Wyndham
Rewards Wyzard,” played by Hivju, is an empowering, optimistic
character who magically appears with his signature blue smoke to
reward members during their travels. Through creative, imaginative
vignettes, the Wyzard brings the simplicity and ease of the new
program to life and underscores the campaign’s core tenant and
tagline, “You’ve Earned ThisSM.”
CY&N by PI&C produced the campaign and assembled a star
team, including director Mike Maguire of MJZ who produced the TV
shoot, noted costume designer and fashion stylist Mr. Gammon, and
photographers Jill Greenberg and Todd Selby for the Wyzard and
lifestyle photography. The Wyzard marks the first advertising
character ever used by the company in an umbrella marketing
campaign.
Debuting globally but with a focus on the U.S. and Canada, the
campaign includes multiple TV spots on cable networks such as ABC
Family, ESPN and TBS, along with significant investments in digital
video, radio and unique social media content.
Free Nights Have Never Been This Simple
The new Wyndham Rewards bucks the current travel industry trend
of confusing reward categories by offering members a generous
points earning structure along with a flat, free night redemption
rate – the first of its kind for a major rewards program.
The program features:
- Go FreeSM: With just 15,000 points,
members can redeem a free night at any of the program’s more than
7,500 hotels globally with no blackout dates.
- Go FastSM: Members who want to redeem
their points sooner or stay longer for less can book a night at
available hotels for just 3,000 points plus cash.
- Go Get ‘EmSM: For every qualified stay,
members now earn 10 points for every dollar spent or a minimum of
1,000 points per stay, whichever is more.
For a limited time, members who sign up for a Wyndham Rewards
Visa Signature card can take advantage of the brand’s richest bonus
offer of up to 45,000 bonus points, or three free nights at any
Wyndham Rewards hotel, as well as 15,000 additional points on their
account anniversary each year.
For more information on the new program and the summer promotion
bonus offer, including full terms and conditions, visit
www.wyndhamrewards.com.
# # #
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company based
on number of hotels and is one of three hospitality business units
of Wyndham Worldwide (NYSE:WYN). As both a leading hotel brand
franchisor and hotel management services provider, the company’s
global portfolio consists of over 7,670 properties and over 667,000
rooms in 70 countries under the following brands: Dolce Hotels and
Resorts® (acquired February 2015), Wyndham Grand® Hotels and
Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP
by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®,
Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn &
Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and
Knights Inn®. Wyndham Rewards, the company’s guest loyalty program
offers more than 40 million members the opportunity to earn and
redeem points at thousands of hotels across the world. For more
information visit www.wyndhamworldwide.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150511005160/en/
Wyndham Hotel GroupRob Myers,
973-753-6590Rob.Myers@wyn.comorMWWEleni Garbis Simmoneau,
646-376-7041wyndhamrewards@mww.com
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