NEW YORK, Nov. 26, 2016 /PRNewswire/ -- It was a
strong digital Black Friday, according to Verizon Enterprise
Solutions' third annual Verizon Retail Index. Today's report – A
Black Friday fitting for the digital set – shows a nine percent
year-over-year increase in ecommerce traffic among other findings
and is now available in Verizon's Media Center. The Verizon Retail
Index provides key insights into consumer ecommerce traffic during
the holiday shopping season.
"Retailers have learned to engage consumers in a digital world
given shopper response to Black Friday promotions," said Michele
Dupré, group vice president for retail, distribution and
hospitality with Verizon Enterprise Solutions. "The focus on
refining the digital experience however must strike the right
balance with engagement strategies that make stores
destinations."
The Verizon Retail Index tracks ecommerce traffic across
Verizon's broadband networks to the top 25 U.S.-based online
retailers as identified by eMarketer based on annual revenue. The
Index monitors network traffic throughout the holiday shopping
season, including during signature events such as Black Friday and
Cyber Monday.
The next edition of the 2016 Verizon Retail Index will capture
digital shopping activity from Saturday and Sunday (Nov. 26-27) and will be released on Monday, November 28 by 1pm
Eastern time. Findings from the Index will be released
throughout the season with an emphasis on key dates, such as final
shipping deadlines, which historically have motivated consumers to
shop. The complete list of report publication dates includes:
- Monday, November 21 – Initial
report capturing data from the preceding weekend which found a 15
percent year-over-year increase on Sunday (Nov. 20);
- Friday, November 25 –
Thanksgiving report which
demonstrated a 10 percent year-over-year increase;
- Saturday, November 26 – Black
Friday report which highlights a nine percent year-over-year
increase;
- Monday, November 28 –
Thanksgiving weekend report;
- Tuesday, November 29 – Cyber
Monday report;
- Monday, December 5 – First week
of December report;
- Monday, December 12 – Second week
of December report;
- Monday, December 19 – Third week
of December report;
- Tuesday, December 27 – Final week
before Christmas report, including final shipping deadlines, Super
Saturday and Christmas;
- Tuesday, January 3, 2017 – Post
New Year's weekend report; and
- Thursday, January 5, 2017 –
Wrap-up report.
Contact Maria Montenegro at
maria.montenegro@verizon.com to speak with Michele Dupré or for
additional information.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York City, has a diverse
workforce of 162,000 and generated nearly $132 billion in 2015 revenues. Verizon operates
America's most reliable wireless network, with 113.7 million retail
connections nationwide. The company also provides communications
and entertainment services over mobile broadband and the nation's
premier all-fiber network, and delivers integrated business
solutions to customers worldwide.
VERIZON'S ONLINE NEWS CENTER: News releases, feature stories,
executive biographies and media contacts are available at Verizon's
online News Center at www.verizon.com/news/. News releases are
also available through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/.
Media
contact:
|
Maria
Montenegro
|
|
571.926.4170
|
|
maria.montenegro@verizon.com
|
Logo
- http://photos.prnewswire.com/prnh/20160527/373129LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/verizon-retail-index-sees-heavy-black-friday-ecommerce-traffic-300368706.html
SOURCE Verizon