CULVER CITY, Calif.,
Sept. 1, 2015 /PRNewswire/
-- WAR ROOM, released by Sony Pictures' faith-based
TriStar/AFFIRM Films label in partnership with Provident Films, and
the fifth film from Alex and Stephen Kendrick (COURAGEOUS,
FIREPROOF, FACING THE GIANTS, FLYWHEEL) took in an estimated
$11.35 million at the box office this
weekend from 1,135 screens, opening in 2nd place overall
and 1st place among new releases. This is in
contrast with most early estimates which predicted an opening of
less than $5mm.
A Sony Pictures released movie via its faith-based
TriStar/AFFIRM Films label in partnership with Provident Films, WAR
ROOM's opening is the highest for a faith-based film this year and
the highest opening for any faith-based film since last year's
HEAVEN IS FOR REAL (Sony/TriStar). Additionally, WAR ROOM secured
the #3 opening day of all time for a non-concert film released in
fewer than 1200 locations.
Each of the Kendrick Brothers' last three films has
significantly outperformed box office predictions. WAR ROOM's
weekend numbers outpace the Kendrick's previous best opening for
2011's COURAGEOUS which earned $9,112,839 in 1,161 theaters.
"WAR ROOM has been an audience favorite from the beginning, even
in our test screenings," said Rich
Peluso, Senior VP of Sony Pictures Entertainment's AFFIRM
Films. "Alex and Stephen Kendrick
understand how to connect to the heart of a viewer and that's one
of the reasons they have been so successful."
AFFIRM Films (a Sony Pictures company) and Provident Films (a
Sony Music company) partnered together on WAR ROOM with an
experienced grassroots marketing team to introduce the movie and
filmmakers to church and ministry leaders across the country
beginning over a year ago. Strategic partners were also assembled
in order to create peripheral products around the themes in the
movie that equip those leaders to engage the faith community and
generate awareness and interest in the film.
WAR ROOM released simultaneously in Australia, New
Zealand, Mexico and other
Latin America territories and will
continue to open theatrically in several additional countries over
the next few months.
"The Kendrick Brothers' films never cease to surprise and amaze
audiences, and War Room is no exception. The film's box office
performance is exciting but not surprising," said Ben Howard, Senior VP, Provident Films. "The
Kendricks have delivered another winner to their audience. WAR ROOM
will expand to hundreds of additional theaters for its second
weekend."
A Kendrick Brothers production,
WAR ROOM is distributed by TriStar Pictures with marketing by
Provident Films and AFFIRM Films.
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To learn more,
visit:
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WarRoomTheMovie.com
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Facebook.com/WarRoomMovie
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About TriStar Pictures
TriStar Pictures
is a Sony Pictures Entertainment (SPE) company. SPE is a subsidiary
of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production, acquisition and
distribution; television production, acquisition and distribution;
television networks; digital content creation and distribution;
operation of studio facilities; and development of new
entertainment products, services and technologies. For additional
information, go to www.sonypictures.com.
About AFFIRM Films
AFFIRM Films is
a division of Sony Pictures Worldwide Acquisitions (SPWA), a Sony
Pictures Entertainment (SPE) company, dedicated to producing,
acquiring and marketing films that inspire, uplift and entertain
audiences. www.AFFIRMFilms.com
About Provident Films
Provident Films, a
division of Provident Music Group, develops, produces and markets
faith-based films. Nashville-based Provident Music Group, a
division of Sony Music Entertainment, has served for more than
three decades, worldwide, as a leader in inspiring entertainment.
www.ProvidentFilms.org
About Kendrick Brothers
Productions
Kendrick Brothers Productions is the company of
brothers Alex, Stephen and Shannon
Kendrick that exists to honor Jesus
Christ and make His truth and love known among the nations
through movies, books, curriculum and speaking. By prayerfully
blending engaging stories with doctrinal integrity, the Kendricks
seek to encourage and inspire viewers and readers with resources
that impact their spiritual lives and strengthen their families and
personal relationships.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/war-room-surprises-at-box-office-with-1135mm-opening-weekend-300136181.html
SOURCE Sony Pictures Entertainment