LONDON—Pearson PLC on Saturday moved to swiftly complete its transformation into an education specialist after confirming it is in talks over the potential sale of its 50% stake in the Economist Group.

Italy's Exor SpA said it was in talks with the Economist Group regarding the possibility of increasing its investment. It currently holds less than 5% of the company.

Pearson's announcement came just days after the U.K. firm agreed a multibillion-dollar deal to sell its Financial Times newspaper.

An Exor spokesman said discussions began after the FT sale was announced.

"Pearson confirms it is in discussions with the Economist Group Board and trustees regarding the potential sale of our 50% share," said Pearson. It didn't add further information on potential buyers involved in the talks or any time frame.

"There is no certainty that this process will lead to a transaction," it added.

Pearson said Thursday it would sell FT Group, which includes the Financial Times, to Nikkei Inc. of Japan for £ 844 million ($1.32 billion).

The publisher makes most of its revenue from educational services underpinned by its operations in North America. It has a 50% noncontrolling stake in the Economist Group, which publishes the Economist, a weekly business and international news publication with a paid circulation of 1.6 million.

The Economist, historically called a "newspaper" and edited continuously from London since it was founded in 1843, posted an operating profit of £ 60 million in the fiscal year ended March 31, up 2% year-over-year.

The group's businesses include data research firm Economist Intelligence Unit as well as other related assets such as the Economist Events and the Economist Corporate Network.

The holders of the Economist Group's remaining 50% stake are a diverse group including Cadbury, Rothschild, Schrö der, other family interests, and a number of existing and former staff.

Nonexecutive board members—Lynn Forester de Rothschild, Evelyn de Rothschild and John Elkann—have a "significant" number of shares, the group says.

A sale of its Economist Group stake suggests Pearson is jettisoning its two flagship media assets to focus on its key education businesses in North America and emerging economies such as Brazil and China.

The publisher's executive leadership has long faced calls to exit from its publishing operations in a bid to focus on its global education strategy.

Over the past few years, it has restructured its operations to counter a slowdown in mature educational markets and boost its push into developing markets where there is greater demand for learning services.

Following Thursday's deal to sell the FT Group, Pearson Chief Executive, John Fallon, said the firm had reached an "inflection point" in the face of the rapid and competitive digitization of media. The publisher will look to invest in its more profitable educational operations, such as providing textbooks, digital learning programs and English language schools, he said.

Write to Simon Zekaria at simon.zekaria@wsj.com

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