(Updates throughout, adds detail.)

By Ian Walker and Simon Zekaria

LONDON--Pearson PLC (PSON.LN) on Friday reported a widened first-half pretax loss after booking a write-down of $109 million, one day after the U.K.-based publisher and education specialist said it would reap over $1 billion by casting off key publishing assets, including its venerable Financial Times newspaper.

For the half year ended June 30, Pearson--which makes about 60% of its sales in North America and three-quarters of its revenue from education--suffered a pretax loss of 115 million pounds ($178 million), compared with a loss of GBP36 million a year earlier. The company said the writedown reflects a reduced market opportunity in educational software following the sale of school software provider PowerSchool.

Pearson added that last year's figures were boosted by GBP196 million following the sale of financial information group Mergermarket.

Stripping out exceptional and other one-off items, operating profit on an adjusted basis was GBP72 million, compared with GBP73 million in the year-earlier period, while earnings per share on an adjusted basis were 4.4 pence, down from 4.7 pence.

Sales rose 5% year-over-year GBP2.16 billion, boosted by its North America education operations and its expanding footprint in fast-growing international education markets Brazil and China.

The company backed its previous guidance of 75 pence to 80 pence earnings per share on a adjusted basis for the full year and raised the interim dividend 6% to 18 pence.

It didn't give any information on its search for a new chairman following the announcement in April that Glen Moreno, is stepping down this year after nearly a decade in the role.

"Overall, we're competing well, enabling us to reaffirm our full year guidance and increase the interim dividend," said Chief Executive John Fallon.

At 0938 GMT, Pearson shares rose 2.4% to 1,264 pence. Numis analyst Gareth Davies said the group's reiteration of its guidance is important for investor sentiment.

Thursday, Pearson said it would sell FT Group, which includes the Financial Times newspaper, known as the FT, to Nikkei Inc. of Japan for $1.32 billion. The cash sale to the Japanese business publisher means Pearson sold off one of its flagship media assets, as it sharpens its focus on its key education businesses.

For years, London-based Pearson had rejected talk it would sell its salmon-colored, business-focused title.

However, Mr. Fallon said after nearly 60 years of ownership of the FT the company reached an "inflection point" in media, driven by the explosive growth of mobile and social. This, he said, meant the FT would be better off with a new owner.

Write to Ian Walker at ian.walker@wsj.com and Simon Zekaria at simon.zekaria@wsj.com

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